Marketing Systems & AI Automation Manager

GTM Systems & Workflow Automation

• Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
• Arcitect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
• Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack.

Data Enrichment & Outbound Engineering

• Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
• Utilize APIs and webhooks to pull in buying signals, intent data, and firmographic details to trigger automated GTM plays.
• Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.

Marketing Data Strategy & Governance

• Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms.
• Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation.
• Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure.

MarTech Optimization & Technical Enablement

• Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities.
• Troubleshoot complex system errors, sync issues, and API failures between the marketing and sales stack.
• Provide technical training and enablement for marketing and sales stakeholders on how to leverage new automated plays and insights.

Performance Analysis & Strategic Planning

• Measure the success of automated GTM campaigns by rigorously tracking measurable outcomes, pipeline generation, and return on investment (ROI).
• Analyze workflow performance, conversion rates, and engagement metrics to relentlessly optimize data routing and campaign execution.
• Provide highly analytical, data-driven recommendations to leadership to optimize GTM efficiency and drive business growth.
• Support annual and quarterly planning processes with insights on system capabilities, database health, and automation scalability.

Qualifications

• 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment.
• 2+ years working with modern GTM automation and enrichment tools (e.g., Clay).
• Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems.
• Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections.
• Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment.
• Highly analytical and problem-solving mindset, with advanced Excel/Google Sheets skills for handling and manipulating complex datasets.
• Excellent communication skills, with the ability to translate technical system processes and data workflows into actionable strategies for non-technical stakeholders.
• Experience writing custom scripts using Python, JavaScript, or SQL for advanced data manipulation and scraping.
• Proven experience integrating Large Language Models (LLMs) and Generative AI into outbound marketing workflows.
• Familiarity with predictive analytics and intent data platforms (e.g., 6sense, Hockeystack).