Marketing Support Planner
Love's Travel Stops · Oklahoma City, OK · 4 mo ago
SalesFull-time
Job Functions
- Maintain a master schedule of active and upcoming signage projects; anticipate risks and adjust schedules and placement accordingly.
- Partner with cross-functional teams to determine optimal placement of signage, incorporating layout constraints and planograms; evaluate sales and profit impacts of signage placement and apply learnings to future plans.
- Work closely with business‑unit stakeholders, operations, retail media and merchandising to ensure alignment of signage strategies with organizational goals.
- Analyze signage performance to improve clarity, visibility and profitability.
- Review customer behavior and traffic-flow data to inform placement decisions.
- Evaluate previous executions, identify opportunities for improvement, and recommend optimization strategies.
- Identify process improvements across intake, tracking, scheduling, and deployment to streamline execution.
- Collaborate with Merchandising and Analytics teams to maintain accurate promotion vehicle inputs in Vendor Link, supporting data‑led recommendations for optimal promotional vehicles across products and categories.
Qualifications & Experience
- Required:
- Bachelor’s degree in Marketing, Business, Communications, Advertising, or related field.
- 3–5 years of experience in marketing operations, project management, advertising production, retail planning, or similar functions.
- Strong understanding of marketing analytics, including ability to interpret data and derive insights.
- Demonstrated experience managing complex, multi‑team workflows and deadlines.
- Proficiency with project‑management software.
- PREFERRED:
- Experience with retail space planning, planograms, or signage execution
- Familiarity with analytics tools (e.g., Google Analytics, sales‑performance dashboards)
- Experience working within marketing, advertising, or merchandising environments
Skills & Competencies
- Technical Skills:
- Strong proficiency in Microsoft Office, with experience using planning, workflow, and retail space‑planning tools (e.g., Smartsheet, Blue Yonder, planogram or floor‑planning platforms)
- Ability to interpret retail, sales, and layout performance data
- Soft Skills:
- Excellent verbal and written communication
- Highly organized, detail‑oriented, and deadline‑driven
- Strong collaboration and interpersonal skills; ability to influence and work cross‑functionally
- Adaptability under pressure with the ability to juggle multiple priorities
Benefits
- * Fuel Your Growth with Love's - company funded tuition assistance
- * Paid Time Off
- * 401(k) – 100% Match up to 5%
- * Medical/Dental/Vision Insurance the first of the month after 30 days
- * Competitive Pay
- * Career Development