Marketing Planner

Overview

The Marketing Planner serves as the Addressable Channel (email, text and push) channel expert and manages the integration of business category, e-commerce, brand and storewide marketing campaigns. This position must evaluate Addressable Channel performance and make recommendations for future campaigns. The Marketing Planner is responsible for creating and maintaining weekly, monthly and annual marketing plans that achieve ROI goals.

Job Duties And Responsibilities

• Develops integrated marketing plans for specified categories of business that achieve ROI goals
• PARTNERS WITH KEY STAKEHOLDERS IN MARKETING-PLANNING, MERCHANDISING AND E-COMMERCE TO UNDERSTAND BUSINESS NEEDS
• DEFINES COMMUNICATION PLANS BASED ON BUSINESS NEEDS AND DETERMINES HOW THEY ARE INTEGRATED INTO THE OVERALL DSG PLAN AND STRATEGIES
• APPLIES LEARNINGS FROM HISTORICAL PERFORMANCE TO DEVELOP PLANS THAT WILL MEET ESTABLISHED BENCHMARKS AND DRIVE SALES, BOTH ONLINE AND IN-STORE
• UNDERSTANDS THE COMPETITIVE ENVIRONMENT AND PROVIDES ANALYSIS ON COMPETITORS' CAMPAIGNS TO KEY STAKEHOLDERS
• COLLABORATES WITH THE TARGETING & CAPABILITIES TEAM TO DETERMINE THE TARGET AUDIENCE AND CIRCULATION FOR EACH MESSAGE
• RECOMMENDS TEST AND LEARN STRATEGIES THAT ALLOW US TO CONTINUOUSLY IMPROVE OUR PROGRAM
• MANAGES THE FLOW OF INFORMATION BETWEEN KEY STAKEHOLDERS
• MANAGES THE FLOW OF COMMUNICATION TO ENSURE THAT KEY STAKEHOLDERS ARE ALIGNED, RESULTING IN A POSITIVE EXPERIENCE FOR OUR CUSTOMERS
• REVIEWS AND APPROVES REQUESTS IN THE WORKFLOW MANAGEMENT SYSTEM AND ENSURES THAT ALL REQUIRED INFORMATION HAS BEEN PROVIDED
• COORDINATES COUPON INFORMATION BY ACQUIRING AND PROVIDING CRITICAL INFORMATION SUCH AS COUPON OFFERS, DISCLAIMERS AND TARGETING
• RESPONSIBLE FOR THE INTEGRATION OF NON-CATEGORY SPECIFIC CONTENT (I.E. E-COMMERCE, BRAND AND STOREWIDE MESSAGING) INTO CATEGORY MESSAGES
• REVIEWS AND APPROVES ALL EMAILS DURING EVERY STAGE OF PRODUCTION. PROVIDES FINAL APPROVAL BEFORE DEPLOYMENT
• MANTAINS ACCURATE WEEKLY, MONTHLY AND ANNUAL CHANNEL CALENDARS AND PROVIDES TIMELY AND CONSISTENT COMMUNICATION TO KEY STAKEHOLDERS AND VARIOUS DEPARTMENTS THROUGHOUT THE COMPANY
• FACILITATES MONTHLY EMAIL PLANNING AND ALIGNMENT MEETINGS WITH KEY STAKEHOLDERS INCLUDING MARKETING-PLANNING, MERCHANDISING, e-commerce PRICING & PROMOTIONS, AND SITE MERCHANDISING
• COLLABORATES WITH THE ANALYTICS & TARGETING TEAMS TO EVALUATE THE SUCCESS OF EACH CAMPAIGN
• SUBMITS REQUESTS FOR AD HOC REPORTING THAT WILL HELP US TO BETTER UNDERSTAND THE PERFORMANCE OF A SPECIFIED CAMPAIGN OR GROUP OF CAMPAIGNS AND ADDRESS BUSINESS NEEDS
• EVALUATES RESULTS AND MAKES RECOMMENDATIONS ON FUTURE TACTICS
• USES DATA TO CREATE RECOMMENDATIONS AND PRESENTATIONS FOR MONTHLY ALIGNMENT MEETINGS FOR EACH LINE OF BUSINESS
• STAYS UP TO DATE ON INDUSTRY TRENDS BY COLLABORATING CROSS-FUNCTIONALLY WITH OTHERS, ATTENDING QUARTERLY BUSINESS REVIEWS, READING WHITE PAPERS AND ATTENDING CONFERENCES
• SHARES INDUSTRY INFORMATION WITH KEY STAKEHOLDERS

Qualifications

• Bachelor's Degree in Marketing or related field
• 3-5 years of experience in CRM, Email Marketing, Marketing Planning