Marketing Strategy Manager

About Our Client

This organization operates within the digital marketing and brand strategy industry, focusing on supporting digital marketing agency owners. It addresses the common challenges agencies face in scaling sustainably and overcoming growth plateaus by combining strategic planning, execution, and operational support. With experience supporting over 150 agencies and building multiple successful seven-figure businesses, the organization leverages deep industry expertise to deliver measurable business impact.

About the Opportunity

The Marketing Strategy Manager will lead brand and marketing initiatives, shaping positioning and driving execution across multiple channels. This role is critical in defining and enhancing the program's market presence, maintaining messaging consistency, and generating demand to support business growth. The position offers substantial creative ownership and direct engagement with leadership, making it ideal for a candidate eager to influence brand direction and marketing strategy in a fast-paced, expanding environment.

Responsibilities

• Develop and maintain brand strategy and identity, including visual elements, voice, tone, messaging, and positioning
• Manage the CEO's personal brand across all social media platforms to build authority and thought leadership
• Oversee social media channels including Instagram, YouTube, Facebook, TikTok, LinkedIn, and emerging platforms, ensuring consistent posting and audience growth
• Lead paid media strategy and media buying on Facebook, Instagram, and YouTube, including creative development, audience testing, and funnel optimization
• Write conversion-focused copy for ads, email campaigns, social media, landing pages, and video sales letters
• Build and execute organic content strategies to attract and convert ideal clients, manage SEO and community engagement
• Partner with video production to ensure high-quality content across formats
• Continuously refine front-end offers, messaging, and funnel architecture to maximize conversions
• Design and implement comprehensive marketing campaigns from concept to conversion
• Manage quarterly marketing roadmap, channel strategies, KPI tracking, and budget allocation
• Maintain the organization's market positioning as a premier brand in agency coaching
• Utilize GoHighLevel and marketing automation tools to manage campaigns, workflows, and CRM data

Qualifications

• Three to five plus years of experience in branding, social media marketing, and marketing management with proven results
• Strong expertise in brand strategy and maintaining brand equity
• Advanced copywriting skills focused on direct response and sales messaging
• Hands-on experience with paid media and media buying on Facebook, Instagram, and YouTube
• Demonstrated success in organic lead generation and social media growth
• Ability to develop full marketing campaigns, including creative concepts and visual direction
• Proficiency across major social media platforms: Instagram, YouTube, Facebook, TikTok, and LinkedIn
• Experience in directing video content and post-production
• Data literacy and ability to make strategy decisions based on analytics
• Experience with GoHighLevel is a strong plus
• Background in high-ticket B2B, coaching, or consulting is advantageous

Pay Range and Compensation Package

$65,000 to $100,000 On-Target Earnings plus performance bonus
Direct access to leadership
Full creative ownership over brand initiatives
High-performance office culture based in Tampa, Florida

Equal Opportunity Statement

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.