Marketing Strategy Manager

What You’ll Do

• Develop and communicate clear strategic narratives and recommendations for stakeholders
• Synthesize customer insights, business objectives, and market data into actionable marketing strategies
• Build and refine customer personas using research insights, performance data, and market trends
• Guide targeting, messaging, and engagement strategies across marketing campaigns
• Analyze competitor marketing strategies including creative execution, messaging, and positioning
• Identify market opportunities and support strategic marketing direction
• Partner with Research, Analytics, and Media teams to develop effective campaign strategies and briefs
• Build a deep understanding of competitive market dynamics and customer trends
• Collaborate across departments to ensure customer-first strategies are aligned across all channels and touchpoints
• Lead projects and initiatives independently from concept through execution
• Identify new opportunities and support growth initiatives within a fast-paced, matrixed environment

Qualifications & Requirements

• Minimum 5 years of experience in marketing, strategic planning, or customer insights within a B2C environment
• Experience working with digital or technology-focused brands
• Strong analytical and data-driven mindset
• Ability to translate complex data into clear strategic recommendations
• Strong decision-making and problem-solving abilities
• Proven ability to independently manage projects from concept through execution
• Experience converting customer research and behavioural insights into marketing strategies
• Strong collaboration and stakeholder management skills
• Excellent written and verbal communication skills
• Customer-first mindset with strong curiosity for consumer behaviour and market trends