Marketing Strategy Associate Manager

About the Role

Disney’s Fairy Tale Weddings & Honeymoons is a globally recognized brand that has been making dreams come true for over 35 years. As an industry leader, we offer couples unique experiences for weddings, vow renewals, engagements, anniversaries, and honeymoons across iconic Disney destinations. Our brand also extends into inspirational content, fashion, and consumer products, creating a rich storytelling platform that connects with couples. As a full-time Marketing Strategy Associate Manager, you will support the development and implementation of marketing strategies to drive consumer demand, customer engagement, and business growth.

Responsibilities

• Lead content and messaging strategies across multiple channels (social media, editorial, paid media, sales support tools) to ensure alignment with business priorities and the consumer journey.
• Partner with internal teams (sales, PR, creative, digital) and external partners to develop integrated communication plans, lead content development, and support campaign execution.
• Optimize performance using data-driven insights.
• Support brand strategies by managing relationships with internal partners (PR, Sales, Retail, etc.).
• Contribute to influencer marketing strategies by identifying opportunities and establishing communication priorities.
• Assist in paid media campaign planning through messaging strategy, creative input, and reporting.
• Develop and execute monthly content calendars for social platforms, ensuring integrated storytelling and brand voice consistency.
• Manage content creation, editing, and approval for blogs, social media, CRM messaging, and sales materials.
• Oversee collaboration with partners for content production, providing creative feedback and managing timelines.
• Support community management and consumer engagement on social channels.
• Assist with photo and video shoots across destinations, aligning content capture with business needs.
• Develop sales strategies and tools to support the sales process, improve conversion, and enhance client satisfaction.
• Ensure accuracy through copy proofing and attention to detail.

Qualifications

• 2+ years of experience in marketing strategy, communications, content strategy, digital marketing, and/or brand marketing.
• Experience developing content and communication strategies across multiple channels (social media, editorial, paid media, website, sales support).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Strong writing, editing, and communication skills.
• Experience working cross-functionally with internal and external partners.
• Strong organizational skills, critical thinking, and attention to detail.

Preferred Qualifications

• Experience in weddings, hospitality, travel, luxury, lifestyle, or destination marketing.
• Experience creating content for lead generation, conversion, and sales enablement.
• Experience overseeing content creation, photo/video shoots, and creative production.
• Familiarity with performance reporting and insights to inform strategy.
• Knowledge of paid media creative strategy and reporting.

Education

Bachelor's Degree or equivalent work experience.

Pay

The hiring range for this position in Celebration, FL is $91,000.00-$121,900.00. The base pay offered will consider internal equity and may vary based on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, along with medical, financial, and other benefits.

Location

Celebration, FL