Marketing Specialist - Web Optimization/Data

Website Optimization

• Implement ongoing website updates, optimization, and maintenance across WordPress websites
• Build, update, and optimize landing pages
• Maintain website content, forms, and overall site functionality across multiple brands
• Identify, troubleshoot, and resolve issues related to website
• Support UX/UI improvements and conversion-focused optimization initiatives across websites and landing pages

Conversion Tracking and Marketing Technology

• Support the implementation and maintenance of Google Tag Manager (GTM) across multiple properties and digital experiences
• Deploy, validate, and troubleshoot tracking scripts for Google Ads, Meta Ads, GA4, Microsoft Clarity, and other analytics platforms
• Monitor conversion tracking accuracy
• Aid in the implementation of conversion events
• Assist with troubleshooting of marketing technology integrations

Analytics and Performance Reporting

• Analyze website, landing page, and campaign performance using tools such as GA4
• Identify behavioral trends and optimization opportunities across digital experiences
• Maintain accurate reporting and clean performance data across marketing platforms
• Support the development of recurring reporting dashboards
• Aid in A/B testing and conversion rate optimization (CRO)

SEO and Local Visibility

• Support the implementation of on-page SEO improvements
• Aid in the optimization of local listings Google Business Profile and Yext
• Help maintain accurate business information across digital platforms

Digital Campaign Support

• Support digital marketing initiatives across Google Ads, Meta Ads
• Aid in campaign QA, landing page alignment, and performance analysis
• Support optimization efforts
• Collaborate with internal teams to support digital campaign execution and reporting initiatives

Education and Experience

• Must have a bachelor’s degree in marketing, Digital Media, Communications, Analytics, Information Systems, or another related field
• Must have at least two to five (2-5)+ years of experience in digital marketing, web optimization, marketing analytics, or a related role
• Must have hands-on experience working within WordPress environments
• Must have experience with Google Analytics (GA4), Google Tag Manager, Google Ads, and digital marketing platforms
• Must have an understanding of website structure, landing pages, user experience, and conversion-focused optimization
• Must have the ability to troubleshoot website issues, tracking discrepancies, and digital performance problems independently
• Must have strong analytical and reporting skills with strong attention to detail and data accuracy

Working Conditions/Physical Requirements

• Must be able to independently lift, carry, push, and pull up to fifteen (15) pounds
• This individual is located in an office environment, generally seated at a desk with a chair for extended periods of time
• Must be able to swim or willing to wear a personal floatation device when visiting marina site locations
• Must be able to perform simple grasping, fine manipulation, and repetitive hand and arm movements, and squeezing and overhead reaching occasionally