Marketing Specialist - SEO

Responsibilities

• Create, edit, and manage content for blogs, websites, landing pages, email campaigns, thought leadership pieces, and marketing collateral.
• Develop content that aligns with brand messaging and resonates with financial services audiences, including advisors, investors, executives, and clients.
• Execute SEO strategies to improve website visibility, search rankings, and organic traffic.
• Conduct keyword research and incorporate SEO best practices into content development.
• Optimize content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Write compelling website copy, campaign messaging, email content, and digital advertisements.
• Manage and update website content to ensure accuracy, consistency, and engagement.
• Collaborate with subject matter experts, advisors, executives, and leadership teams to develop content and marketing materials.
• Support paid digital campaigns across channels including Google, LinkedIn, and display advertising.
• Monitor content performance and marketing analytics to identify opportunities for improvement.
• Track SEO metrics, website traffic, engagement rates, and campaign effectiveness.
• Create content calendars and manage multiple projects simultaneously while meeting deadlines.
• Ensure all content complies with industry regulations and company standards.
• Stay current on digital marketing trends, search engine updates, AI search developments, and financial services industry trends.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 3+ years of marketing, content marketing, copywriting, or digital marketing experience.
• Required experience within the financial services, wealth management, investment management, banking, insurance, or fintech industry.
• Strong content writing, editing, and proofreading skills.
• Hands-on experience with SEO strategy, keyword research, and content optimization.
• Experience creating content for websites, blogs, email campaigns, and digital marketing initiatives.
• Understanding of AEO, GEO, and emerging AI-driven search strategies.
• Experience with Google Analytics, Google Search Console, and SEO tools.
• Proficiency with content management systems (CMS).
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools preferred.
• Knowledge of social media and paid digital marketing best practices.
• Strong project management, organizational, and time management skills.
• Able to manage multiple priorities in a deadline-driven environment.
• Excellent written and verbal communication skills.
• Experience working in a highly professional, regulated environment preferred.