Marketing Specialist II, Salt Lake City, UT

Essential Functions And Responsibilities

• Develop, track and analyze research specific to university programs and partnerships.
• Conduct market research, analyze, report findings and provide success metrics.
• Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
• Communicates research findings to the appropriate audiences.
• Plans and implements action items in response to research findings.
• Tracks and reports results.
• Develops and implements marketing plans in support of programs and partnerships.
• Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
• Ensures quality standards are met.
• Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.
• Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers.
• Creates plans, tracks results and measures progress.
• Develops marketing strategies and integrated plans in support of program and partnership objectives.
• Contributes to program and service messaging under guidance of marketing leadership.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities

• Qualitatively strong and adept with spreadsheets, databases, analytics and statistical data.
• Advanced proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP, formulas, data modeling) and hands-on experience with web analytics platforms such as Adobe Analytics; comfortable turning raw data into actionable reporting.
• Exceptionally strong skill set in research practices: qualitative and quantitative.
• Strong in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, then craft marketing initiative to address the issues.
• Possesses excellent writing skills.
• Highly organized and detail oriented.

Competencies

• Organizational Impact: Works to achieve operational targets within job areas impacting department, function, or office results. Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.
• Problem Solving & Decision Making: Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area’s effectiveness while leveraging a systems-thinking approach. Problems faced may require an understanding of a broader set of issues and job areas.
• Communication & Influence: Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.
• Leadership & Talent Management: May provide guidance and assistance to entry-level professionals and or support employees. Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Minimum Qualifications

• Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
• Bachelor’s degree in marketing, business or a related degree required.
• Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis.
• Advanced Excel skills required (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.
• Strong, demonstrated project management orientation necessary.
• Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.