Digital Marketing Specialist, Salt Lake City, UT

Essential Functions And Responsibilities

• Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.
• Responsible for optimizing and testing ad performance on a granular level.
• Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
• Partner with internal teams to implement and execute campaign testing.
• Conduct bid management analysis and adjustments based on data.
• Manage and maintain campaign budget tracking and optimizations.
• Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
• Provide data insights and actions for formalized reporting.
• Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams.
• Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
• Assist and collaborate in media planning recommendations.
• Manage 3rd party media relationships with digital and social partners.

Knowledge, Skills, And Abilities

• Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
• Experience with daily account management across Google Ads and Social platforms.
• A self-starter that can get the job done without constant supervision.
• Proficient in Microsoft Excel.
• Data, analytics, and developing reports should be exciting to you.
• Extremely organized when dealing with a large number of ongoing projects.
• Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Qualifications

• Minimum Qualifications: Bachelor’s Degree 1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
• Preferred Qualifications: Google or Adobe Analytics experience.