Marketing Specialist II

About the role

Ingersoll Rand is seeking a results-driven Marketing Specialist to execute demand generation initiatives for our wastewater portfolio brands across North America. This role is responsible for executing integrated campaigns, digital strategy, and content development that drive measurable pipeline growth for our Water and Wastewater Solutions brands.

Responsibilities

• Campaign Development & Execution - Develop, execute, and optimize integrated multi-channel campaigns aligned to business goals
• Translate voice of customer, vertical insights, and market trends into targeted messaging
• Execute campaigns via marketing automation (e.g., Eloqua), including email, nurture, and retargeting
• Track performance and continuously optimize using data-driven insights
• Own social media strategy, content, and posting cadence
• Apply market segmentation and persona insights specific to wastewater
• Create, project manage, and manage the budget for content including: Technical articles and blogs, Case studies and application briefs, Whitepapers, guides, and infographics, Video, photo, renderings and other multimedia assets
• Partner with product managers, sales, and channel teams to identify content gaps and opportunities
• Track content performance and adjust strategies based on metrics like engagement, traffic, and lead conversions
• Ensure all content aligns with brand standards and supports demand generation objectives
• Digital Experience and Search Management Ownership - Own and maintain wastewater brand websites content, ensuring accuracy, relevance, and SEO optimization
• Partner with central web teams to enhance user experience, conversion rates, and site performance
• Identify and implement (with webmaster support) website improvements to drive engagement and lead capture
• Lead execution of search engine optimization (SEO) initiatives to increase organic visibility and traffic
• Support and optimize paid search (SEO/SEM) campaigns in coordination with central teams
• Conduct keyword research and implement on-page and content optimization strategies
• Monitor performance and continuously optimize campaigns to improve conversion rates
• Digital Insights and Lead Management - Partner with commercial teams to drive best-practice lead management and conversion
• Analyze campaign and lead data to generate actionable insights
• Track Key Performance Indicators (KPIs) related to MQL generation, conversion, and funnel impact
• Continuously optimize performance using analytics and reporting tools
• Other Responsibilities - Coordination of regional tradeshows, webinars, and events
• Regional alignment with global brand and graphic standards
• Development and maintenance of process Standard Work documentation

Requirements

• HS Diploma or G.E.D.
• 3+ years of experience in digital marketing, integrated marketing preferably in an industrial, B2B company
• 3+ years of experience with website optimization
• 3+ years of experience with content development
• 1+ years of experience with GA4, Google Ads, QLIK or similar SEO/SEM and web analytics tool
• 1+ years experience with Microsoft Office Suite

Core Competencies

• Results oriented
• Strong analytical and problem-solving skills
• Excellent project management and prioritization abilities
• Collaborative, able to work within a matrixed organization
• Strong communication and presentation skills
• Curious, proactive, and adaptable

Preferences

• Bachelor’s degree in marketing, business, engineering, or a related field with experience in web or digital marketing
• Experience with Eloqua or similar marketing automation platform
• Experience with Salesforce or similar CRM
• Experience in Adobe Creative Suite

Pay Range

The pay range for this role is $75,000 - $80,000. The pay range considers a wide range of factors that include a candidate’s skills; experience and training; licensure and certifications; and geographic location.