Marketing Specialist II

Job Summary

The Marketing Specialist is responsible for planning, building, tracking and implementing strategic marketing programs and campaigns across all lines of business, including Commercial, Medicare and Medicaid products. This includes responsibility for writing, editing and creative development; campaign reporting and analysis; vendor interaction, coordinating feedback, translations, and approvals; working with the Creative team for layout; and coordinating production/fulfillment; ensuring consistency of message and branding, accuracy and effectiveness throughout all marketing vehicles. This position is also fundamental in contributing to digital marketing efforts and requires working knowledge of social, search and other digital strategies. In addition, this role contributes to the strategic development and management of collaborative Sales / Marketing efforts.

Duties

• Marketing Focus Area - Brand and Product Growth

  • Develops internal and external relationships in order to build and launch tactics that meet the business needs of key organizational stakeholders.
  • Plays an integral role in the development of digital marketing strategies and initiatives. Supports Marketing leadership in developing, dynamically assessing, enhancing and tracking on key efforts and metrics.
  • Works closely with various key groups within marketing to deliver outcomes that are both effective and cross-functional. This includes working closely with designers, production managers for printing and accessibility team. In addition, works with management and leadership to incorporate feedback into project deliverables. Acts as the front line of service to key business units.
  • Manages various key systems and platforms to drive progress of tasks and deliverables. Communicates regularly and finds solutions to challenges and creates new opportunities to outcomes.
  • Works closely with Compliance to retain critical regulatory approvals for projects and tactics.

• Growth & Retention Metrics and Strategy Development

  • Works closely with Sales and Marketing business units to manage and track data associated with Marketing programs. Develops trend analysis and strategic marketing recommendations from response data in order to leverage insights and data sets to drive outcomes as needed.
  • Develops growth and retention strategies; enhances campaign efforts; grows key KPIs; develops leads and enhances retention rates.

Education & Experience

• Education Required:

  • Education Preferred:

• Experience:

  • At least 4 years of marketing experience.
  • Experience developing, implementing and reporting on multi-channel campaigns.

Skills

• Required:

  • Exceptional organizational skills with the ability to manage multiple projects simultaneously with little supervision.
  • Knowledge of digital marketing tools, resources, development and reporting practices.
  • Team orientation, excellent interpersonal skills, and building strong cross-functional relationships, both internally and externally.
  • Excellent and effective verbal and written communication.
  • Prioritization, multitasking, managing time effectively, and meeting competing deadlines.
  • Familiarity with the corporate business environment.
  • Proficiency in Microsoft Word, Excel, Outlook.
  • High volume workload handling and maintaining unwavering attention to detail.
  • Familiarity with coordinating with graphics designer and printers; ability to adapt to a changing environment.

• Preferred:

  • Knowledge of Salesforce and/or other CRM platforms.
  • Familiarity with email marketing platforms/processes; Marketing Cloud is a plus.
  • Knowledge of sales marketing strategy.
  • Knowledge of traditional (TV, radio, etc.) media engagement.

Licenses/Certifications

• Required:

  • Licenses/Certifications Preferred:

Physical Requirements

• Not specified.

Additional Information

• Salary Range Disclaimer:

  • The expected pay range is based on many factors such as geography, experience, education, and the market. The range is subject to change.

• Benefits:

  • Paid Time Off (PTO)
  • Tuition Reimbursement
  • Retail Plans
  • Medical, Dental and Vision
  • Wellness Program
  • Volunteer Time Off (VTO)