Marketing Specialist II

Responsibilities

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
• Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporates these differentiators into deliverables that address the unique needs of each client
• Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
• Participates in presell meetings and local strategic brainstorming
• Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
• Led the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
• Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
• Supports the close-out process of sales and marketing deliverables
• Develops an intermediate knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally
• Builds and strengthens strong local relationships with operations to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Led multiple deliverables concurrently and has a strong ability to multi-task
• Participates in professional or community organizations

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3-5 years relevant experience in the marketing and/or AEC industry
• Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
• Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
• Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
• Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals

Qualifications

• Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.
• Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.
• We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry.
• Qualified applicants who are offered a position must pass a pre-employment substance abuse test.
• Gilbane is an Affirmative Action/Equal Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.

Benefits

• Competitive health and welfare benefits
• A generous profit-sharing/401k plan
• Multi-dimensional training opportunities through Gilbane University
• Opportunities to build leadership and technical skills

Pay

To be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.

Schedule

Primarily in the office