Marketing Specialist I– Journey & Engagement

About the role

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal. The Marketing Specialist I– Journey & Engagement position exists to provide marketing engagement support in the development and implementation of multi-channel acquisition and cultivation strategies that engage new and existing constituent relationships into deeper relationship with the organization leading to purchases, donations, and content engagement.

Responsibilities

• Provides strategic and execution support in the development of engagement plans for new and existing constituents through digital and offline channels resulting in increasing conversion rates and revenue to the ministry
• Aids marketing and ministry teams in the development of multi-channel new name acquisition strategies related to Parenting, Marriage, Kids, SOHL, Policy, and Community Outreach program areas
• Aids marketing and ministry teams, with multichannel follow-up cultivation strategies acquired through Parenting, Marriage, Kids, SOHL, Policy Community Outreach, and e-Commerce initiatives
• Aids marketing and fundraising teams with multi-channel gift of any amount (GOAA) offer strategies engaging prospective, lapsed, and existing donor segments
• Aids in the development of acquisition landing pages related to cultivation initiatives
• Aids in cultivation/journey engagement reporting through documentation of reporting requirements with Ministry Reporting teams and Digital Reporting Teams, review, and summarization of results to marketing management
• Aids in cultivation/journey engagement research projects in by providing input and documentation of research requirements to Director of Constituent Research and research staff
• Handles cultivation coordination tasks including source code management, Aprimo scheduling tasks, GA tracking coordination and other marketing execution tasks as required
• Supports other key strategic initiatives and projects, identified by senior management

Qualifications

• Bachelor’s degree in Marketing
• 1-3 years of multi-channel marketing and/or fundraising campaign strategy development experience
• 1-3 years of digital marketing and engagement experience
• 1-3 years of experience with marketing database strategy a plus
• Experience with Wordpress, a plus
• Experience with video content development a plus
• Experience in A/B Testing Methodology a plus
• Experience in Social Media Marketing, a plus
• Experience in Google Analytics and Social Analytics a plus
• Experience in creating marketing segments based on data analytics & implementing a marketing and fundraising communication program a plus
• Strong interpersonal and communication skills
• Detail-oriented and ability to handle multiple projects
• Desire to learn new marketing engagement platforms including Salesforce Marketing Cloud

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Pay

$24.75 to $28.93

Schedule

Tentative start date: August 17, 2026