Marketing Specialist I

About the role

The Marketing Specialist I supports the planning, execution, tracking, and reporting of marketing campaigns that build product awareness, reinforce key messaging, and generate leads for the Drinking Water Solutions business line. They assist with marketing activities that engage customers, including webinars, blogs, conferences, social media posts, email campaigns, and videos. The role coordinates outside vendors regarding marketing collateral and other assigned marketing projects. They conduct market research to help identify trends, customer needs, and competitive activity, and help track and share relevant regulatory updates with the team. The Marketing Specialist I works with various teams to help turn product information, service details, and data into clear marketing materials and sales tools such as presentations, data sheets, FAQs, brochures, one-pagers, guides, and advertisements. They create, edit, and update marketing content and technical support materials, including case studies, tech notes, and other collateral, to clearly explain product features and benefits. They monitor marketing activity results and help organize data for future campaign improvements. They prepare internal updates and reports on marketing projects, results, and market information.

Responsibilities

• Support the planning, execution, tracking, and reporting of marketing campaigns that build product awareness, reinforce key messaging, and generate leads for the Drinking Water Solutions business line
• Aid in marketing activities that engage customers, including webinars, blogs, conferences, social media posts, email campaigns, and videos
• Coverage of outside vendors regarding marketing collateral and other assigned marketing projects
• Conduct market research to help identify trends, customer needs, and competitive activity
• Help track and share relevant regulatory updates with the team
• Work with sales, product management, engineering, R&D, field services, communications, and other teams to help turn product information, service details, and data into clear marketing materials and sales tools such as presentations, data sheets, FAQs, brochures, one-pagers, guides, and advertisements
• Create, edit, and update marketing content and technical support materials, including case studies, tech notes, and other collateral, to clearly explain product features and benefits
• Maintain monitoring of marketing activity results and help organize data for future campaign improvements
• Prepare internal updates and reports on marketing projects, results, and market information

Qualifications

• A Bachelor's degree (B.A. or B.S.), or equivalent from four-year college or university is required
• 0-2 years marketing (e.g., Marketing Strategy, Marketing Collateral and Content), communications, or technical sales experience with a chemical/environmental B2B company is required
• Familiarity with commonly used software for marketing and overall purposes: MS Office (including Excel, Word, Office, SharePoint, Teams, OneDrive, etc.), Constant Contact, Salesforce/CRM, On24, Asana, Brandfolder/DAM, Google Analytics, etc. is preferred
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva, etc.) is preferred
• Knowledge of SEO best practices and digital marketing trends is preferred
• Strong organizational and communication skills is preferred

Benefits

• Medical, dental, prescription & vision, HSA & retirement savings (401k) – Generous Company Match!
• Incentives/bonus plans, competitive pay, dress for your day, hybrid schedules, paid time off (vacation starting at 3 weeks), tuition reimbursement, wellness programs, fun events, learning & development opportunities.

Pay

Competitive pay

Schedule

Mondays - Fridays, 9:00 AM - 5:00 PM, 40 Hrs/Wk