Marketing Specialist

About the role

Vynca is seeking a Marketing Specialist to support our mission of providing comprehensive care for individuals with complex needs. This role is remote and open to candidates based in Denver, CO or the Front Range area. Applicants must be based in one of the specified states.

Responsibilities

• Event & Conference Support:
  • Assist with end-to-end event coordination, including registration, travel, and booth logistics.
  • Manage pre-event and post-event fulfillment (shipping collateral, banners, swag).
  • Cook up vendor relationships for booth materials, giveaways, and printing.
  • Research upcoming healthcare and payer conferences to inform event strategy.
  • Track and report event outcomes (leads, engagement, spend).
• Marketing Operations & Fulfillment:
  • Oversee inventory and fulfillment of marketing materials stored in the warehouse.
  • Maintain an up-to-date catalog of available collateral and swag.
  • Cook shipments to field and sales teams as needed.
  • Support database cleanup and contact uploads in HubSpot (no coding required).
  • Support direct mail campaign delivery and coordinate list processing.
• Advertising & Research:
  • Conduct research on audience targeting, keywords, and competitor ads.
  • Support ad campaign setup by preparing creative briefs, tracking links, and images.
  • Monitor ad spend summaries and campaign metrics in coordination with digital marketing.
  • Research new opportunities for digital advertising and sponsorship.
• General Marketing Support:
  • Support campaign planning and execution by updating trackers, timelines, and deliverables across marketing initiatives.
  • Support email marketing, landing page reviews, and proofreading.
  • Manage monthly newsletter by customer segment.
  • Maintain marketing calendar and internal communications for key initiatives.
  • Help coordinate photo/video shoots and manage asset libraries.
  • Contribute to internal culture campaigns and team communications.
  • Build and post blog and web content from content contributors.
  • Manage and monitor social media accounts.
  • Build and post social content promoting blog and web content.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field. (Or comparable Experience)
• 2-4 years of marketing experience (agency or in-house).
• Excellent organizational skills with strong attention to detail.
• Comfortable juggling multiple projects and deadlines.
• Experience with marketing tools, such as HubSpot, Canva, Google Workspace, or Asana is a plus.
• Comfortable with reporting platforms, such as Google Analytics.
• Strong written and verbal communication skills.
• Proactive, dependable, and eager to learn in a fast-paced environment.
• Previous experience working in the healthcare field is a plus.

Additional Information

• The hiring process for this role may consist of applying, followed by a phone screen, online assessment(s), interview(s), an offer, and background/reference checks.

• Vaccination Requirement: Employees in patient, client, or customer-facing roles must be vaccinated against influenza. Requests for religious or medical accommodations will be considered but may not always be approved.

• Equal Opportunity Employer: At Vynca Inc., we embrace diversity and are committed to fostering an inclusive workplace. We value all applicants regardless of race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other protected group under federal, state, or local law.

• Compensation Range: $70K - $85K