Marketing Specialist

Demand Generation

Develop and execute a comprehensive demand generation strategy aligned with company revenue goals.
Own full-funnel campaign planning and execution across digital media, paid search, social, events, webinars, influencer programs, and outbound email.
Build integrated campaigns targeting key vertical segments, personas, and buying groups.
Develop and improve lead capture, routing, enrichment, nurturing, and follow-up processes to improve speed-to-lead and pipeline quality.

Performance & Optimization

Manage tactical execution across all channels and continuously evaluate performance, adjusting budgets, creative, and targeting to maximize ROI.
Implement A/B and multivariate testing to improve conversion rates and reduce acquisition cost.
Analyze campaign, event, social, and funnel performance to uncover insights and guide future investment.
Identify operational bottlenecks and support growth experiments that improve speed, quality, and scalability.

Events & Programs

Plan and coordinate webinars, field events, trade shows, partner events, and customer-facing programs, including logistics, promotion, follow-up, and performance reporting.
Support social media planning, scheduling, publishing, content amplification, and performance tracking across key channels.

Cross-Functional Collaboration & Marketing Operations

Partner with Sales and Product to ensure campaign alignment, lead quality, upsell programming, and funnel performance.
Work with Product Marketing to develop content and creative assets that resonate with target audiences.
Review and monitor CRM and reporting to ensure data accuracy, lead flow, and proper attribution.
Maintain accurate campaign records and documentation to support planning, handoffs, and performance reviews.

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools and automation to improve campaign execution efficiency and consistency.
Use data, dashboards, and AI-supported insights to monitor funnel health and identify performance risks early.
Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work.
Contribute to a culture of continuous improvement by identifying opportunities to streamline marketing workflows.

Qualifications

3–5 years of B2B demand generation experience, preferably within SaaS or vertical software.
Demonstrated success managing integrated paid media programs with clear ROI impact.
Hands-on experience with lead lifecycle processes, campaign execution, and funnel reporting.
Experience planning or supporting webinars, field events, trade shows, or partner events.
Strong project management skills with the ability to manage multiple campaigns, timelines, and stakeholders.
Ownership and follow-through without being asked.
Builds trust through consistency and transparency.
Comfortable managing multiple priorities in a fast-paced, growth-oriented environment.
Collaborative, team-oriented culture.
Comfortable with camera-on meetings and cross-functional stakeholder communication.
Organized, analytical, and execution-focused with strong attention to detail.
Proficient with Windows, Microsoft Office, CRM, and marketing automation applications.
Excellent written and oral communication skills.