Marketing Specialist

About the role

We're seeking enthusiastic, dedicated, and hard-working individuals to become our Marketing Specialists supporting Paid Media at SeaWorld Orlando, Aquatica Orlando, and Discovery Cove. This role plays a critical role in bringing our marketing campaigns to life.

Responsibilities

• Support the Director of Media with the execution of paid media campaigns across SeaWorld Orlando, Aquatica Orlando, and Discovery Cove.
• Prepare and maintain trafficking documentation and campaign tag charts for all paid media channels.
• Cook up campaign launches with external media buying agencies and internal stakeholders.
• Coordinate with Creative Services, Integrated Marketing, Brand Managers, and Corporate Marketing teams to ensure all campaign assets are delivered accurately and on schedule.
• Help maintain message mapping documents to ensure the correct offers, creative, and calls-to-action are running across paid media channels.
• Communicate campaign updates, deadlines, and asset needs clearly with internal stakeholders.
• Support cross-functional projects as needed to ensure successful campaign execution.
• Ensure marketing materials comply with brand standards and legal guidelines.
• Maintain exceptional attention to detail across all campaign deliverables.
• Identify opportunities to improve processes and increase team efficiency.
• Communicate professionally with ambassadors, vendors, agencies, and internal partners.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 1–3 years of marketing, advertising, media, or project coordination experience.
• Strong organizational skills with the ability to manage multiple deadlines simultaneously.
• Exceptional attention to detail and commitment to accuracy.
• Excellent written and verbal communication skills.
• Strong project management and time management abilities.
• Experience working collaboratively across multiple teams.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with paid media, digital marketing, or campaign trafficking is preferred.
• Familiarity with Google Ads, Meta Ads Manager, CM360, or other digital advertising platforms is a plus.

Qualifications

• The successful candidate is highly organized, dependable, and proactive.
• Takes pride in delivering flawless execution, ensuring campaigns launch accurately and on schedule while supporting multiple stakeholders across the organization.
• Eager to learn the media business, continuously improve processes, and grow into larger marketing responsibilities over time.

Skills

• Marketing, Advertising, Media, Project Coordination

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

Pay

Compensation is commensurate with experience.

Schedule

Hours are flexible and may vary based on the needs of the department.