Marketing Specialist

Responsibilities

• Conduct market research to identify target client groups and understand their needs, preferences, and behaviors.
• Analyze market trends, competition, and industry developments to inform marketing strategies.
• Develop effective marketing strategies and social media programs based on insights from market research.
• Craft plans to shape Coding Mind’s public perception and increase awareness among target client groups.
• Build relationships with the nearby community by creating a content calendar for regular newsletters and articles.
• Include recent events and activities to keep the community informed and engaged.
• Collaborate with the marketing team to design advertisements for digital and print distribution.
• Ensure advertisements align with Coding Mind’s branding and messaging.

Requirements

• Bachelor’s degree in Marketing, Communications, International Studies, or closely related field of study.
• Plus 6 months experience in the execution of marketing strategies and social media programs; the design of advertisement for digital and print distribution; responding to feedback and comments on social media; and coordinating with news agency and media platforms.
• Knowledge of media production, communication, and dissemination techniques and methods.
• Skills in using Adobe Systems, PowerPoint, and Excel.