Marketing Specialist

Key Responsibilities

• Manage the planning, execution, and delivery of marketing initiatives, including campaigns, product launches, digital programs, trade shows, and sales enablement materials.
• Develop and maintain project timelines, prioritize workloads, track milestones, and ensure deadlines are consistently met.
• Cook up day-to-day project activities with marketing teams, field sales, agencies, and other internal stakeholders.
• Attend and contribute to project meetings as aligned with senior marketing leadership.

Content Development & Creative Oversight

• Develop, write, create, and produce marketing content such as one-pagers, brochures, presentations, guides, and other marketing assets.
• Provide copywriting and copy-editing support to ensure messaging is clear, accurate, and aligned with strategic objectives and brand standards.
• Oversee the development of creative assets in collaboration with internal teams and external agencies.
• Utilize graphic design tools to support content creation and creative execution.

Stakeholder & Agency Collaboration

• Build and maintain strong working relationships with marketing agencies and vendor partners.
• Navigate internal stakeholders need to support portfolio direction and align execution with strategic marketing priorities.
• Collaborate cross-functionally with sales teams, product managers, agronomists, and creative partners to ensure consistent messaging and execution.

Performance Tracking & Continuous Improvement

• Monitor and report on campaign and project performance, delivering insights and recommendations for optimization.
• Identify opportunities to improve marketing workflows, project delivery processes, and operational efficiency.
• Demonstrate adaptability by responding effectively to shifting priorities and business needs.

Required Skills & Competencies

• Strong project management, organizational, and time management skills.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects with competing priorities.
• Copywriting experience for marketing and sales content.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Solutions-oriented mindset with strong attention to detail.
• Ability to work collaboratively across teams and adapt quickly in a dynamic environment.
• Demonstrated initiative and strong work ethic.

Qualifications

• Bachelor's degree in marketing, Communications, Agribusiness, or a related field.
• 3-6 years of experience in marketing, marketing project management, or a related discipline.
• Experience working with marketing communication processes and campaign execution.
• Familiarity with marketing project management tools (e.g., Asana, Monday.com, Smartsheet) preferred.

Preferred Experience

• Understanding of the agricultural or ag-tech industry, including customer segments and seasonal marketing cycles.
• Experience supporting field sales teams and customer-facing marketing initiatives.
• Knowledge of digital marketing, content creation, and event planning.
• Familiarity with design platforms beyond Adobe Creative Suite.