Marketing Specialist

About the role

Support the development and execution of brand plans, messaging strategies, product positioning and tactical marketing programs. Coordinate execution of marketing campaigns for health care providers and patients across advertising channels, SEO, CRM, websites, events and sales channels. Coordinate cross-functional stakeholders including Marketing, Medical Affairs, Regulatory, Legal, Sales, Market Access, Operations and external agency partners.

Responsibilities

• Lead project management including weekly status meetings, timelines, project progress tracking, risk identification and proactive communication of status updates to stakeholders.
• Partner with internal teams and external agencies to develop marketing materials and promotional assets.
• Manage the creative development process from briefing through final production, ensuring alignment with corporate identity, brand strategy, and business objectives.
• Review creative executions for accuracy, consistency, and adherence to approved messaging and brand guidelines.
• Coordinate revisions and feedback among stakeholders to ensure efficient project progression.
• Prepare, submit, and track promotional materials through the Medical, Legal, and Regulatory (MLR) review system.
• Facilitate review meetings, consolidate stakeholder feedback, and manage revisions to ensure timely approvals.
• Maintain documentation and version control of all materials.
• Ensure all promotional materials comply with regulatory requirements, company policies, and industry standards.
• Partner with Sales leadership to develop and maintain sales tools, training materials, competitive intelligence resources, and field communication materials.
• Assist in managing marketing budgets and vendor invoicing.
• Support content management and asset organization across marketing platforms.
• Monitor campaign performance using CRM, digital, sales, and market data sources.
• Develop dashboards and reports that provide actionable insights and recommendations for optimization.
• Support healthcare professional (HCP) marketing initiatives including sales aids educational materials, email campaigns, and digital engagement programs.
• Support commercial launch planning and execution activities including promotional material development, field force support, creative agency and launch milestone management.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
• 2-4 years of experience in pharmaceutical, biotech, or life sciences marketing.
• Experience supporting pharmaceutical, diagnostic, or laboratory-developed test promotional materials with an understanding of relevant regulatory requirements.
• Experience with healthcare provider or patient marketing initiatives.
• Experience working with creative agencies and coordinating asset development.

Skills

• Proven ability to support product launches in pharmaceuticals, diagnostics or devices.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to communicate effectively across Marketing, Medical, Regulatory and Operational teams and deliver high-quality work in a highly regulated environment.
• Ability to use or quickly learn MLR review systems such as Zen QMS or Veeva PromoMats, and CRM platforms such as Veeva CRM, Salesforce or Zoho CRM.
• Capability to execute digital marketing, content management, and omnichannel campaigns.

Competencies

• A personal or professional passion for women's health.
• Collaborative mindset with the ability to build strong cross-functional relationships.
• Passionate about learning and improving both the depth and breadth of skills and capabilities.
• Comfortable in fast-paced, mid-size company.