Marketing Specialist

About the Role

Participate in the coordination of marketing activities for an assigned department. Research, improve, and expand social media platforms, campaigns, plans, and metrics. Create, edit, layout, typeset, and illustrate various publications. Prepare presentations and/or speeches. Maintain records, develop reports, and manage assigned marketing campaign budgets. Implement program goals and objectives while performing a variety of administrative tasks in support of the assigned area.

Responsibilities

• Coordinate marketing activities for the department, including advertising and publicity programs.
• Research, improve, and expand social media platforms, campaigns, plans, and metrics (e.g., Facebook, Twitter, Instagram).
• Create, write, edit, layout, and illustrate various publications, letters, and reports; capture and edit photos using Adobe Creative Suite (Photoshop, InDesign, Illustrator) on Apple Mac or PC.
• Write and/or edit speeches, press releases, brochures, fact sheets, newsletters, correspondence, and meeting agenda items.
• Monitor program performance; recommend and implement modifications to systems and procedures; develop new marketing strategies.
• Serve as a liaison for marketing activities during and after events; provide weekend services for special events and conventions; maintain public relations.
• Develop and produce marketing tools, newsletters, brochures, and video content to promote employment, training, and educational projects.
• Research and create marketing materials for assigned promotional activities; design, write, edit, and illustrate materials.
• Maintain records and develop reports on program effectiveness; prepare statistical reports as required.
• Participate in the preparation and administration of assigned divisional budgets; submit budget recommendations; monitor expenditures.
• Negotiate contracts with agents, artists, or organizations; monitor contractual obligations, fund allocations, and expenditures.
• Develop ticketing plans for sponsored events; handle revenue deposits and maintain permanent records of revenue.
• Monitor program compliance with laws, rules, and regulations related to community services.
• Perform related duties as required.

Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business, psychology, or sociology.
• Three (3) years of marketing experience.
• Social media management or content creation experience preferred.
• Video or photography experience preferred.
• Desktop publishing or Adobe InDesign experience preferred.
• Possession of a valid New Mexico Driver’s License or ability to obtain by date of hire.
• Possession of a City Operator’s Permit (COP) within 6 months from date of hire.

Schedule

May work evenings, weekends, and/or odd hours.

Working Conditions

• Office environment with exposure to computer screens.
• Physical condition necessary for sitting, walking, or standing for prolonged periods.