Marketing Specialist

City of Albuquerque · Albuquerque, NM · Yesterday

MarketingFull-time

About the Role

Participate in the coordination of marketing activities for an assigned department. Research, improve, and expand social media platforms, campaigns, plans, and metrics. Create, edit, layout, typeset, and illustrate various publications. Prepare presentations and/or speeches. Maintain records, develop reports, and manage assigned marketing campaign budgets. Implement program goals and objectives and perform a variety of administrative tasks in support of the assigned area of responsibility.

Responsibilities

Participate in the coordination of marketing activities for the department, including advertising and publicity programs.
Research, improve, and expand social media platforms, campaigns, plans, and metrics (e.g., Facebook, Twitter, Instagram, and others as assigned).
Create, write, edit, layout, and illustrate various publications, letters, and reports; capture and edit photos using Adobe Creative Suite (Photoshop, InDesign, Illustrator) on Apple Mac or PC.
Write and/or edit speeches, press releases, brochures, fact sheets, newsletters, correspondence, and relevant meeting agenda items.
Monitor program performance; recommend and implement modifications to systems and procedures; develop new marketing strategies to promote the assigned department.
Serve as liaison for assigned marketing activities during and after events; provide weekend services for special events and conventions; maintain public relations.
Develop and produce a variety of marketing tools, newsletters, and brochures, including video scripting and editing, to promote employment, training, and educational projects.
Research and create marketing materials necessary for assigned promotional activities; design, write, edit, and illustrate marketing materials.
Maintain records and develop reports concerning new or ongoing programs and program effectiveness; prepare statistical reports as required.
Participate in the preparation and administration of assigned divisional budget; submit budget recommendations; maintain assigned marketing campaign budgets; monitor expenditures.
Negotiate contracts with agents, artists, or organizations; monitor contractual obligations, fund allocations, and expenditures.
May develop ticketing plans for various sponsored events; make all revenue deposits in City-approved format and maintain permanent records of revenue.
Monitor program compliance with laws, rules, and regulations related to the provision of community and related services.
Perform related duties and responsibilities as required.

Requirements

Bachelor’s degree from an accredited college or university in marketing, communications, business, psychology, or sociology.
Three (3) years of marketing experience (education and experience may be interchangeable on a year-for-year basis).
Possession of a valid New Mexico Driver’s License or the ability to obtain one by the date of hire.
Possession of a City Operator’s Permit (COP) within 6 months from the date of hire.

Preferred Qualifications

Social media management or content creation experience.
Video or photography experience.
Desktop publishing or Adobe InDesign experience.

Working Conditions

Environmental: Office environment; exposure to computer screens.

Physical: Essential and supplemental functions may require maintaining physical condition necessary for sitting, walking, or standing for prolonged periods of time.