Marketing Specialist at Burg Children's Dentistry & Orthodontics

About the role

This role is perfect for someone who is both creative and strategic, and who enjoys connecting with families and building strong local relationships.

Responsibilities

• Execute local marketing strategies to drive new patient growth and retention
• Manage social media presence and support online reputation management
• Plan and coordinate community outreach, events, and partnerships (schools, local organizations, etc.)
• Support marketing campaigns, promotions, and seasonal initiatives
• Ensure brand consistency across all marketing materials and in-office experiences
• Track marketing performance and provide insights to improve results
• Auxiliary in content creation including social media, emails, and office materials

Requirements

• 2–4+ years of marketing experience, ideally in healthcare, dental, or local business marketing
• Strong understanding of social media and local marketing strategies
• Excellent communication and organizational skills
• Ability to manage multiple priorities in a fast-paced environment
• Creative mindset with strong attention to detail
• Passion for creating positive, family-friendly experiences
• Experience with community-based or pediatric-focused marketing
• Familiarity with SEO, paid ads, and reputation management platforms
• Basic design skills (Canva, Adobe, etc.)

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Proven track record of success in marketing roles
• Experience in healthcare or dental marketing preferred

Skills

• Strong written and verbal communication skills
• Proficiency in Microsoft Office Suite
• Experience with Google Analytics and other marketing analytics tools
• Knowledge of digital marketing platforms (e.g., HubSpot, Mailchimp)
• Basic graphic design skills

Benefits

At Burg Children’s Dentistry, we offer a competitive benefits package that includes:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Flexible spending accounts
• Generous vacation and sick leave

Pay

$50,000 - $60,000 annually

Schedule

Full-time position, 40 hours per week