Marketing Specialist

About the role

The Marketing Specialist is a key driver of how we connect with customers, turning ideas into meaningful, engaging experiences across in-store and digital channels. Working closely with cross-functional teams, this role thrives in a fast-paced environment where collaboration, creativity, and accountability are essential.

Responsibilities

• Manage execution and communication of promotional programs and vendor-driven programs that drive awareness and engagement across all customer touchpoints (in-store and digital)
• Support social media content creation to support weekly deals in addition to calendar development, post scheduling, and publishing
• Affiliate with community engagement, responding to comments and messages in a timely manner
• Partner with department leadership and media agency to optimize the performance of paid media in support of priority promotions week to week
• Collaborate with category management and creative teams to create social content (organic and paid) that promotes weekly ad sales and events
• Communicate to stores weekly ad communications for ad themes, signage and merchandising priorities
• General weekly ad support including proofing & auditing for accuracy
• Affiliate with content publishing & creation on social channels
• Collaborate with and provide direction to the design team to produce marketing materials
• Provide copywriting support across marketing channels
• Provide support in tracking and analyzing performance metrics
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in retail marketing, advertising, or content planning, preferably within the grocery or consumer goods industry
• Strong communication and cross-functional collaboration skills
• Experience working cross-functionally with creative teams, procurement, operations, and store associates to ensure campaign execution
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Proficiency in marketing tools and content scheduling tools. Sprout Social experience a plus

Qualifications

• None specified

Skills

• Strong communication and cross-functional collaboration skills
• Experience working cross-functionally with creative teams, procurement, operations, and store associates to ensure campaign execution
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Proficiency in marketing tools and content scheduling tools. Sprout Social experience a plus

Benefits

• Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k) with company match, FSA, and life insurance
• Hybrid work schedule and flexibility
• Weekly pay
• Paid time off including vacation, personal days, and sick days
• Employee Assistance Program for you and your family to assist in many of life’s challenges, from short-term counseling to legal and financial guidance
• Associate-only savings, free products, bonus points, sweepstakes and more – being a part of our team has its perks with Dierbergs Rewards
• Wellness initiatives and volunteer opportunities to keep you healthy, engaged and involved
• Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents

Pay

• Not specified

Schedule

• Not specified