Marketing Specialist

About the role

The Marketing Specialist will execute marketing strategies that build brand awareness and increase revenue. Key responsibilities include developing and managing an integrated content calendar, executing email marketing campaigns, managing social media, creating marketing and partner content, and collaborating with various teams.

Responsibilities

• Develops and manages an integrated content calendar across email, social, events, and partner channels; writes compelling copy and coordinates with internal and external design resources to deliver high-quality marketing assets on time
• Executes email marketing campaigns, including audience strategy, campaign deployment, A/B testing, and performance analysis to continually improve engagement and conversion
• Manages and optimizes multiple social media channels by scheduling content, monitoring performance, engaging with audiences, and refining strategy based on analytics and best practices
• Develops, maintains, and communicates marketing resources for partners by proactively creating, updating, and organizing content within the Partner Portal to support partner success and adoption
• Collaborates cross-functionally with sales, product, and leadership teams to develop and deliver quarterly newsletters and other recurring communications aligned with business priorities
• Creates and promotes partner success stories, case studies, and testimonials that highlight value, drive credibility, and support sales enablement efforts
• Manages company participation at in-person events (conferences and tradeshows), including planning logistics, coordinating vendors, supporting booth strategy, and tracking post-event results and follow-up activities
• Plans, coordinates, and executes online events such as webinars, including promotion, registration workflows, partner collaboration, and post-event reporting
• Tracks and reports on campaign performance and key marketing metrics, providing insights and recommendations to optimize future initiatives

Requirements

• A degree in Marketing or Communications
• 3 to 5 years of related marketing experience
• Outstanding written and verbal communication skills
• Ability to effectively manage multiple projects
• Experience with Pardot, Constant Contact or similar
• Strong grasp of email marketing best practices
• CRM/Salesforce.com experience preferred
• Basic design skills with Canva or the Adobe creative suite

Qualifications

Qualifications include a strong understanding of digital marketing principles, excellent project management skills, and the ability to work independently and collaboratively. Knowledge of industry trends and technologies is also beneficial.

Skills

• Email marketing
• Social media management
• Content creation
• Collaboration with cross-functional teams
• Event coordination
• Analytics and reporting

Benefits

Building36 offers a competitive benefits package including medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. Other benefits include paid vacation, paid holidays, wellness time, and paid maternity and bonding leave.

Pay

The base salary range for this position is $65,000 - $77,000 USD per year.

Schedule

Full-time position.

Company Info

Building36 is a subsidiary of Alarm.com, a leading platform for intelligently connected properties. Our solutions enable contractors to proactively identify HVAC issues, generate low-cost service leads, and deliver exceptional customer service. For more information, visit www.building36.com or www.alarm.com.

Company Benefits

Our total rewards package supports holistic well-being—health, finances, and life outside of work. It includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we provide company-paid disability and life insurance, all within a collaborative and casual work environment.

Equal Opportunity Employer

Alarm.com is an Equal Opportunity Employer. We collect and use Personal Information about candidates for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies

We understand the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.