Marketing Specialist, Americas (Temporary/Part-Time)

The Role

The Marketing Specialist executes integrated marketing campaigns that drive awareness, generate leads and registrations, and engagement for SEMI Americas events. This role owns the day-to-day production of eblasts and social media posts, creatively designs compelling marketing assets, and keeps event websites up to date and conversion-ready. This position supports the SEMI Americas marketing team and collaborates cross-functionally with programs, sales, operations, technology communities, and corporate marketing to ensure all efforts align with SEMI's initiatives and objectives.

Core Responsibilities

• Strategize Marketing Campaigns: Increase attendee acquisition and engagement for SEMI Americas events
• Create multi-channel marketing plans for events and programs
• Identify new market opportunities and develop strategies to acquire new audience
• Email Marketing: Generate leads and drive conversions through targeted, on-brand email campaigns
• Schedule and build email campaigns (eblasts, reminders, post-event follow-up) using Marketo
• Generate quality email content and design compelling graphics
• Proofread for accuracy and brand voice
• Track and report on open rates, click-through rates, and registration conversions; recommend optimizations
• Social Media Marketing: Build event awareness and community engagement across SEMI Americas social channels
• Schedule, design, and publish organic social content across four SEMI Americas platforms (LinkedIn, X, Instagram, and Facebook.) to promote event registration, call for abstracts, speaker highlights, sponsor recognition, etc.
• Generate a report post-event to highlight results from social media tactics
• Website Management: Keep the event website accurate, current, and conversion-ready
• Update event Drupal webpages with current details, agenda, speaker headshots and bios, sponsor logos, etc.
• Ensure web content is accurate and aligns with SEMI branding
• Event Onsite Preparations: Manage printed and digital collateral for event onsite
• Manage specs, proofs, and revision rounds to ensure accuracy before print
• Track production timelines and ensure deadlines are met

Critical Skills

• Exceptional verbal and written communication skills, with expertise in copywriting, editing, and proofreading
• Meticulous attention to detail
• Self-starter and proactive
• Flexible and adaptable
• Ability to multitask and manage multiple event timelines and deadlines simultaneously
• Ability to take directions, strategize, and execute projects independently and collaboratively
• Demonstrated adaptability and commitment to continuous learning

Knowledge or Experience

• Bachelor’s degree in Marketing, Business, or related field, or equivalent relevant experience
• 3+ years of experience in email and social media marketing, including writing, building, sending emails using a marketing automation platform such as Marketo, and creating compelling social media graphics and captions
• Track record of successful attendee acquisition and brand growth via digital marketing
• Experience with Marketo or other marketing automation tools
• Experience with Drupal or other web content management systems
• Experience with graphic design tools such as Adobe Photoshop, Illustrator, and/or Canva
• Proficient knowledge of Microsoft Suite (Ex: Excel, Word, PowerPoint)

Portfolio

Please provide a portfolio with samples of your promotional emails, social media posts, and graphic designs.

About SEMI

SEMI® is the global industry association connecting over 4,000 companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology coalitions, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Visit www.semi.org, contact a regional office, and connect with SEMI on LinkedIn and X to learn more.