Marketing Specialist, Americas

Main Responsibilities

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across customer-facing and corporate channels.
• Support external branding initiatives across the Americas by translating defined strategies into tactical execution across digital, content, and event-based channels.
• Cook up with internal regional stakeholders to support campaign timelines, asset development, approvals, and deployment under general supervision.
• Social media execution in coordination with global social media agency, including content scheduling, posting, and performance tracking.
• Aid in the development and adaptation of social content to support regional marketing priorities while adhering to established brand guidelines.
• Support website content updates and ongoing maintenance in coordination with internal teams and external vendors.

Brand Consistency

• Ensure brand consistency across all marketing materials by following established global brand guidelines and regulatory requirements.
• Create, edit, and maintain content for websites, social media, email campaigns, presentations, and other marketing materials.
• Develop, update, and maintain corporate PowerPoint presentations, ensuring clear, professional, and on-brand messaging.
• Support solutions-oriented marketing by helping connect product, brand, and customer messaging across channels using defined frameworks.

Performance Tracking & Project Support

• Collect, analyze, and report on marketing performance data and KPIs to support optimization and continuous improvement.
• Support project coordination, timelines, workflows, and approval processes to ensure efficient and compliant execution of marketing activities.

Education & Experience

• Bachelor's degree in marketing or related field (or equivalent experience).
• 3–5 years of experience executing customer-facing marketing communications, marketing campaigns, and branded content initiatives.
• Experience in healthcare, life sciences, or other regulated industries.
• Strong written and verbal communication skills with the ability to develop clear, concise marketing content aligned to brand standards.
• Experience supporting social media platforms and website content management.
• Proficiency in Microsoft PowerPoint with ability to create and maintain professional, on-brand presentations.
• Experience collecting, analyzing and reporting on marketing performance metrics and KPIs.
• Strong organizational skills with attention to detail and ability to manage multiple priorities.

Preferred Experience

• Experience working with external agencies, particularly marketing and social media agencies.
• Experience supporting regional or Americas-based marketing initiatives.
• Familiarity with integrated or omnichannel marketing execution.
• Familiarity with CMS platforms, marketing analytics tools, and social media management tools.

Soft Skills

• Adhere to the Bracco’s core values, including: Passion: Connecting People and Networking; Be Yourself Extraordinary: Leading People and Delegation; Courage Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation Sustainability: Long-Term Value Creation; Accountability Core Relationships Americas Commercial and Sales Teams Americas Marketing and Product Managers External Agencies (e.g., social media, creative) Regulatory Legal Physical Demands The physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Position requires approximately 20% travel. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The position is home office based (Princeton, NJ) on a hybrid basis (three days in office, two days remote).