Marketing Specialist - Amazon US

About the role

The role of Marketing Specialist - Amazon US will be responsible for supporting the improvement of on-site user experience and delivery of integrated media campaigns to maximize commercial impact within the US business unit. You will have a strong understanding of Amazon media and experience optimizing Amazon SEO. This role will support the Amazon sales org directly and work cross-functionally with the marketing team to drive the US business through efficient and effective media execution.

Responsibilities

• Support the improvement of on-site user experience and delivery of integrated media campaigns to maximize commercial impact within the US business unit.
• Optimize Amazon SEO.
• Support new product launches through ASIN creation within Vendor Central.
• Collaborate with external agency partners to achieve marketing objectives.
• Partner with third party agency providers on 360 activation plan ideation and development.
• Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well.
• Continue to stress test defined KPIs and identify new indicators for commercial success.
• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Requirements

• Minimum 2-3 years of hands-on experience managing Amazon sponsored ads and DSP.
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
• Strong foundational best practices and experience optimizing SEO and Content within Amazon.
• Experience working with third party platforms such as Skai or Pacvue.
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI.

Qualifications

• 4-year degree in relevant field.
• Strong analytical skills and ability to interpret data to drive strategic decision-making.
• Excellent communication and organizational skills with a methodological approach to work.
• Experience managing external agency relationships and collaborating with cross-functional teams.
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Skills

• Experience with Amazon Sponsored Advertising & DSP.
• Strong understanding of Amazon Marketing Cloud.
• Familiarity with foundational SEO optimizations.
• Proven track record of success in managing large complex budgets and item catalogs.
• Experience with non-amazon retail media such as search, programmatic, social, etc.

Benefits

At SharkNinja, we offer a competitive salary range of $67,100—$100,000 USD, along with a comprehensive benefits package including medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.