Marketing & Social Media Manager - Law School

Why Work at BYU

Brigham Young University (BYU) is the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints. Devoted to students and guided by the mission to "assist individuals in their quest for perfection and eternal life," BYU offers a unique cultural and educational environment.

WHO WE ARE

The J. Reuben Clark Law School at BYU (BYU Law) was founded in 1973 and is now one of the nation's leading law schools. With an expert faculty and a strong student body, BYU Law aims to educate the whole person, fostering leaders who combine faith and intellect in lifelong service to God and neighbor.

WHAT WE DO

At BYU Law, we prepare students for meaningful careers and contributions to society. We provide opportunities for leadership development, transactional skills, and ethical practice, while also promoting cross-cultural competence and professionalism.

WHAT YOU'LL DO IN THIS POSITION

• Develop and execute a comprehensive, multi-channel marketing strategy that strengthens BYU Law's brand, supports student recruitment, and engages key stakeholders.
• Provide strategic marketing counsel to Law School leadership, using market research, audience insights, campaign data, and performance analytics to guide decisions.
• Manage brand messaging and oversee the full content creation lifecycle, including photography, videography, graphic design, publications, digital campaigns, and marketing collateral.
• Lead marketing efforts for major BYU Law programs, initiatives, events, publications, and sub-brands, ensuring each has a clear and effective promotional strategy.
• Oversee BYU Law’s digital presence, including social media, email marketing, paid advertising, web content, landing pages, and search campaigns.
• Plan and evaluate marketing campaigns using KPIs, analytics, and ROI measures to continually improve performance and outcomes.
• Collaborate with departments such as Admissions, Career Development, External Relations, and Student Affairs to develop videos, brochures, infographics, and other marketing materials.
• Manage relationships with outside agencies, vendors, and creative partners to ensure projects are completed on brand, on time, and within budget.
• Recruit, train, mentor, and supervise a creative team of part-time videographers, photographers, graphic designers, and social media specialists.
• Direct project workflows and maintain systems for digital assets, online profiles, directory content, images, and video archives.

SKILLS, CERTIFICATIONS, LICENSES, ETC.

• Proven expertise in data analysis and using analytics tools to measure campaign performance and inform strategy.
• Demonstrated success in managing organic and paid digital marketing campaigns, including social media advertising and PPC/search.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a team and collaborate effectively with other administrators.
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.
• Preferred: Advanced, hands-on skills in content creation, including professional photography, videography, and graphic design (Adobe Creative Suite).

WHAT WE OFFER IN RETURN

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans).
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
• Employee assistance program, available to the employee and all members of their household.
• Tuition benefits for employees and eligible family members.
• Access to athletic facilities.
• Excellent medical/dental benefits.
• Short/long-term disability benefits.
• Paid parental and maternity leave.
• Wellness Program.
• Free on-campus parking.
• Free UTA passes for employees, spouses, and qualified dependents.
• Discounts at the BYU Store and for many events at BYU.

Pay Level

Pay Level: 52
Typical Starting Pay: $65,500.00 - $84,500.00 annually

Required Documents

Please attach a resume and cover letter. Members of the Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Equal Opportunity Employer

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Community of Belonging

If you share in our devotion to faith and to excellence, we have a place for you here at BYU!