Marketing SME with AI Trainer

Position : Marketing SME with AI Trainer Location : Remote 1099 We are seeking experienced Marketing Subject Matter Experts to join us as independent contractors for an AI training and modeldevelopment initiative. In this role, you'll review AIgenerated content, help shape workflows, and apply your financial expertise to improve model accuracy. Key Responsibilities Domain Training & AnnotationProvide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflowsLabel, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.)Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns) Workflow Simulation & Process MappingTranslate end-to-end marketing workflows (e.g., campaign planning → execution → measurement → optimization) into structured training data for AI learningIdentify decision points, metrics, and dependencies in marketing operations that AI systems must recognizeCollaborate with ML engineers to represent these workflows in AI-friendly formats (taxonomies, knowledge graphs, or structured datasets) Model Evaluation & FeedbackReview AI-generated outputs for marketing relevance, creativity, tone, and complianceProvide structured feedback and improvement strategies to improve model understanding and response qualityDevelop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency) Strategic Collaboration & InnovationPartner with product teams to define AI-driven marketing use cases (campaign recommendations, content personalization, audience segmentation, performance prediction)Bring a creative problem-solving mindset to identify opportunities where AI can improve marketing efficiency and decision-makingStay current with evolving marketing technologies, data platforms, and generative AI tools to inform model enhancement Requirements Bachelor's or master's degree in marketing, Business, Communications, or related fieldExperience in working with Large Language Models (LLMs)7-12 years of hands-on experience in marketing, with exposure to:Campaign strategy and execution (digital, social, performance, and/or brand marketing)Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)Customer segmentation, journey mapping, and content strategyMedia planning, A/B testing, and ROI optimization Experience managing or contributing to several of the following workflows:Campaign Lifecycle Management:Brief creation, creative development, approval, launch, tracking, and post-campaign analysisPerformance Marketing:Keyword research, bidding strategy, conversion tracking, and A/B testingCRM & Marketing Automation:Lead scoring, email drip campaigns, segmentation, personalization, and customer retention programsContent Strategy & Social Media:Editorial calendar planning, content generation, influencer marketing, and engagement analytics.Data-Driven MarketingUsing data to optimize campaigns, build dashboards, and interpret KPIs.Brand & Communication:Managing tone, consistency, and storytelling across channels Regards, Anil Kumar US IT Recruiter Contact Details: 609-755-5388 Email: - anil.kumar@applabsystems.com 4365 Route 1 South, Suite 105 Princeton, NJ 08540 www.applabsystems.com