Marketing Senior Manager - Life Sciences

About the role

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. The team translates commercial objectives and competitive insight into marketing and client development plans, and works across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

Responsibilities

• Legal Directory & Chambers Strategy: Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Market & Competitive Intelligence: Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• GTM Program Definition: Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
• High-Impact Pitch Strategy: Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• "Always Ready" Material Strategy: Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Sponsorship ROI Assessment: Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Post-Engagement Strategy: Coordinate with Client Development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
• Liaison with Content & Creative: Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.
• People Leader: Serve as direct supervisor and mentor to direct reports, including day-to-day supervision, staffing coverage, time log and time-off request management, and compliance with firm and department policies. Support professional development and continued educational opportunities. Participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events in collaboration with immediate supervisor and central HR.
• All other duties as assigned or required.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant roles.
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the required competencies, and become a resource and mentor to others.
• Prior professional services industry experience and/or B2B marketing experience.
• For life science roles, must have demonstrated industry experience in life sciences.

Qualifications

• Preferred:
  • Bachelor’s degree.
  • Supervisory experience.
  • Prior legal industry experience.
• Competencies:
  • Entrepreneurial by nature.
  • Excellent attention to detail.
  • Approaches tasks through a lens of quality and consistency.
  • Approaches tasks through a digital-first lens.
  • Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
  • Ability to organize, prioritize, and coordinate multiple activities often under tight timelines.
  • Takes a consultative approach to set goals, drive projects, and achieve outcomes.
  • Strong judgment.
  • Team-player with collaborative spirit.
  • Unwavering ability to handle and maintain confidentiality regarding firm information, projects, and client data.
  • High level of professionalism at all times.
  • Demonstrated ability to lead through influence and develop talent.
  • Proactive, analytical mindset.
  • Effective presentation skills.

Benefits

• Medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, and pre-tax commuter benefits.
• Life insurance, AD&D, long-term care coverage, backup care for children and/or adults, and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, and short-term medical benefits.
• 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.
• Detailed benefit orientation for new employees to learn more about benefits and resources.

Pay

The expected annual pay range for this position with a full-time schedule is $170,000 - $240,000. Final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.