Marketing Senior Analytics Consultant

Responsibilities

• Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights
• Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations
• Demonstrated presentation development; tailors message as needed; audience includes LOB clients
• Provided timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives
• Collaborates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan
• Follows established marketing processes and manages risks effectively
• Recognizes and escalates potential risk; maintains internal policies and procedures including updating and drafting training materials as needed
• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
• Aid in designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
• Performs other duties as assigned

Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
• A minimum of 4 years of relevant work experience
• Demonstrated knowledge of traditional and digital creative marketing development process
• Demonstrated understanding of banking products and segment needs
• Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
• Strong attention to detail and accuracy
• Strong Oral & written communication skills