Marketing Senior Analytics Consultant

Responsibilities

• Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights
• Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations
• Demonstrated presentation development; tailors message as needed; audience includes LOB clients
• Provided timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives
• Collaborates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan
• Follows established marketing processes and manages risks effectively
• Recognizes and escalates potential risk; maintains internal policies and procedures including updating and drafting training materials as needed
• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
• Aids in designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
• Performs other duties as assigned
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
• Minimum of 4 years of relevant work experience
• Demonstrated knowledge of traditional and digital creative marketing development process
• Demonstrated understanding of banking products and segment needs
• Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
• Strong attention to detail and accuracy
• Strong Oral & written communication skills