Marketing Science & AI Manager

About the role

This role will partner with Engineering, who is responsible for accurate media and business datasets, to ensure our data becomes actionable. They will work cross-departmentally with Media Analytics and Marketing to enhance deliverables, create new and innovative solutions, and overall uplevel our technology and analytics products.

Responsibilities

• Oversee Advanced Measurement
  • Manage the deployment, execution, and scaling of data science applications, including Media Mix Modeling (MMM), causal impact, and market testing frameworks
  • Join client calls as a subject matter expert to co-present and field technical and methodology questions
• Drive the AI/Product Roadmap
  • Identify, blueprint, and prioritize high-impact AI agent and automation opportunities
  • Lead the execution of AI applications within our GCP/ADK or Gemini Enterprise ecosystem, defining how GenAI can automate workflows and enhance our proprietary tech (Conversionomics)
• Bridge Media & Data Teams
  • Collaborate weekly with Media Analytics teams to ensure long-term modeling insights seamlessly inform tactical, fast-paced media optimizations

Requirements

• Data Science Fluency
  • Strong practical knowledge of Media Mix Modeling mechanics, diminishing return curves, and budget optimization
  • Meridian usage and experience a plus
• Cloud & GenAI Ecosystems
  • Hands-on experience or deep familiarity with Google Cloud Platform (GCP) or another cloud platform
  • Experience with Gemini Enterprise or ADK, and LLM/Agent orchestration a plus
• Technical Storytelling
  • Exceptional ability to demystify data science concepts and present confidently to non-technical client stakeholders
• Product & Roadmap Management
  • Strong capability to gather business requirements, define tool features, and direct technical product roadmaps
• Data Proficiency
  • Solid foundations in data analytics, spreadsheets, SQL, and Python to effectively review methodologies and guide data science applications
• Agency Agility
  • Proven experience navigating a fast-paced agency or multi-vertical environment

Qualifications

• 7-10 years relevant experience
• Bachelor's degree in Data Science or Data Engineering required; Master's degree preferred

Physical Requirements

• Periods sitting at a desk and monitoring computer (ergonomic sit-stand desks provided)

Benefits

• Competitive salary
• Paid medical at the base tier for the employee only
• All standard medical, dental, and vision options
• Unlimited PTO
• 60% short-term disability at no cost to the employee
• 7 weeks paid parental leave after 1 year of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k match
• Hybrid work schedule for employees in Orlando or Charlotte offices
• Wellness initiatives
• Summer Fridays (office closes at 2pm)
• Pet benefits
• 3- and 5-year anniversary milestone gifts