Marketing & Sales Support Specialist

Job Description

Shape Process Automation (SPA) is looking for a Marketing and Sales Support Specialist to join our marketing team. As the Marketing and Sales Support Specialist, you will play a key role in strengthening Shape Process Automation’s digital presence while supporting lead generation and sales pipeline growth.

• Serve as a primary point of contact for inbound customer inquiries, responding to calls and emails.
• Develop and execute structured follow-up strategies to convert marketing-generated leads into sales-qualified opportunities.
• Maintain accurate records of customer interactions, ensuring CRM data integrity and actionable pipeline visibility.
• Partner closely with direct sales teams to distribute and route leads, ensure timely follow-up and provide visibility into lead status, engagement, and conversion trends.
• Act as a cross-functional liaison between sales and marketing to ensure alignment and seamless customer experience.
• Continuously build expertise in industrial automation solutions, applications, and competitive positioning.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Success in this role will be measured by improvements in social media engagement, lead conversion rates, response times to inbound inquiries, and overall contribution to pipeline growth.

Marketing

• Own execution of the company’s social media strategy across LinkedIn, Facebook, and Instagram, driving measurable growth in brand visibility, engagement, and lead generation.
• Create and manage high-quality content, including posts, graphics, captions, and campaign messaging aligned with solution, industry, and business priorities.
• Develop and maintain detailed content calendars.
• Collaborate cross-functionally to source content, highlight customer success stories, and translate complex technical concepts into clear, compelling marketing content.
• Support execution of email marketing campaigns, including content creation, audience segmentation, and campaign setup.
• Manage and organize marketing assets (brochures, photos, videos, presentations), ensuring consistency, accessibility, and alignment with brand standards.

TRAVEL

Less than 10%

LOCATION

This position is primarily hybrid, with a minimum of three days per week onsite. However, remote work arrangements may be considered based on business needs and candidate experience.

Qualifications

• REQUIRED KNOWLEDGE, SKILLS, ABILITIES:
  • Strong written communication and content creation skills, with the ability to adapt messaging for different social media platforms and audiences.
  • Experience with social media management and content calendars.
  • Working knowledge of sales processes, lead management, CRM systems, and digital marketing fundamentals.
  • Ability to collaborate cross-functionally and support sales, marketing, and technical teams in a fast-paced environment.
  • Highly organized self-starter with strong attention to detail and a goal-oriented mindset.
• EDUCATION AND EXPERIENCE:
  • Bachelor’s degree (or equivalent) in marketing, business, or related field.
  • 3 - 5 years of experience in a sales support, marketing, or hybrid commercial role, preferably in a B2B or manufacturing / industrial environment.
• CERTIFICATES, LICENSES AND REGISTRATIONS:
  • None required.
• PHYSICAL DEMANDS:
  • While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel.
  • The employee is occasionally required to stand; walk; talk or hear; climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms.
  • The associate must occasionally lift and/or move up to 15 pounds.
  • Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.