Marketing & Sales Representative

About the role

A Marketing Officer is responsible for a wide range of marketing activities that promote the organization, its products, and services.

Responsibilities

• Develop, plan, and present new activities for special holidays and commemorative days.
• Promote new products through media channels and social media.
• Manage the website and Facebook page.
• Acquire new customers.
• Write promotional and advertising copy.
• Conceptualize and develop ideas related to trade show activities.
• Provide support for company actions and events.
• Conduct competitive analyses on a quarterly basis.
• Co-develop and implement the marketing plan.
• Prepare, execute, and coordinate all marketing activities (e.g., advertising campaigns or trade shows).
• Organize and conduct customer and market research.
• Maintain contact with relevant external parties (e.g., customers, suppliers, media, competitors).
• Approach potential clients via email or phone calls.
• Advise both executive and management teams on marketing strategies and the appropriate marketing mix.
• Prepare and present offers or new projects.
• Build support (internally and externally) for new marketing campaigns.
• Develop, launch, and execute online marketing and advertising campaigns, such as via Google Ads or social media platforms like Facebook, Twitter, and Instagram.
• Contribute to the optimization of brand identity and tone of voice for a brand, product, service, or organization.
• Monitor and analyze the success of marketing campaigns (both offline and online).
• Co-develop and distribute press releases and newsletters.
• Collaborate with colleagues in PR, communications, and sales.
• Stay updated with relevant developments in the marketing field.
• Set up, manage, and optimize the website.
• Assist with social media management and guidelines.

Requirements

• MBO+ / Marketing-related education.
• Experience as a marketing employee or in a similar role.
• Proficiency in Dutch and English, both spoken and written.

Skills

• Technical proficiency in marketing systems and tools (e.g., Google Ads, social media platforms).
• Strong copywriting and communication skills.
• Analytical skills for monitoring and evaluating campaign success.
• Ability to conceptualize and execute marketing strategies.