Marketing Quality Assurance Senior Analyst

This role is primarily responsible for measuring quality assurance effectiveness within Marketing through performing control activities including in-line file audits, process monitoring, and productivity reporting. This role serves as the last line of defense to prevent errors, drive value, and mitigate risk for our Bank, brand partners, and customers. Strong analytical, organizational, and communication skills are required to deliver sound recommendations and create a positive experience for the organization.

Responsibilities

• Conducts marketing control and quality reviews throughout the marketing lifecycle.
• Extracts and interprets data from various sources using multiple tools, and supports complex brand partners.
• Reviews campaign data for strategy adherence and provides feedback or approval before deployment, preventing costly marketing errors. (65%)
• Measures and optimizes the marketing control framework and activities to positively impact the company's marketing delivery and loyalty creation while mitigating risk. Responsible for keeping robust documentation of control activities and effectively communicating to business partners for enhancements. (20%)
• Supports identifying and developing additional quality assurance processes and/or key performance metrics to mitigate issues, fill process gaps, enhance quality of marketing output, and prevent further future risk from being realized. (10%)
• Participates in extracurricular projects to provide insights and expertise of marketing quality as the ecosystem evolves into new spaces or adjusts to an ever-changing environment. (5%)

Requirements

We currently offer this position at varying levels. Candidates will be assessed based on education, experience, and skill set.

Senior Analyst (A) Marketing Quality Assurance - Minimum Qualifications

• High School Diploma or GED
• 3-5 years experience working with Excel to evaluate data
• Experience in credit card, retail, or banking industries with a focus on Marketing Operations, Campaign Management, or Quality Assurance

Senior Analyst (A) Marketing Quality Assurance - Preferred Qualifications

• Associate's Degree in Business, Marketing, Statistics, Economics, Finance, or related area of study
• 4+ years experience with data mining tools (SAS, SQL, and Microsoft Access), analyzing marketing performance, quality assurance, driving marketing efficiency, extracting data from various sources, and writing queries
• Experience extracting, analyzing, and reconciling large volumes of customer, operational, and financial data using WinSQL and Databricks to support business reporting, process improvements, and quality risk validations for marketing activity
• Demonstrated interest and experience in generative AI technologies, including Microsoft Copilot and Databricks Genie, to drive process automation, audit transformation, and operational efficiency

Senior Analyst (B) Marketing Quality Assurance - Minimum Qualifications

• Bachelor’s Degree in Computer Science, Information Technology, or related field of study or equivalent, relevant work experience
• Certifications such as International Software Testing Qualifications Board (ISTQB), Certified Agile Tester (CAT), Certified Software Test Professional (CSTP), and/or Chartered Market Technician (CMT)
• 3-5 years domain functional testing experience

Senior Analyst (B) Marketing Quality Assurance - Preferred Qualifications

• Master’s Degree in Computer Science, Information Technology, or related field of study or equivalent, relevant work experience
• 5-8 years domain functional testing experience
• Experience extracting, analyzing, and reconciling large volumes of customer, operational, and financial data using WinSQL and Databricks to support business reporting, process improvements, and quality risk validations for marketing activity
• Demonstrated interest and experience in generative AI technologies, including Microsoft Copilot and Databricks Genie, to drive process automation, audit transformation, and operational efficiency

Skills

• Credit Card
• Quality Control (QC)
• Microsoft Office
• Adobe Workfront Work Management Software
• Critical Thinking
• SAS
• Structured Query Language (SQL)
• Data Extraction

Pay

Salary Range: $63,200.00 - $101,100.00

• California: $72,700.00 - $126,400.00
• Colorado: $63,200.00 - $111,200.00
• New York: $69,500.00 - $126,400.00
• Washington: $69,500.00 - $116,300.00
• Maryland: $69,500.00 - $111,200.00
• Washington DC: $72,700.00 - $116,300.00
• Illinois: $63,200.00 - $111,200.00
• New Jersey: $72,700.00 - $116,300.00
• Vermont: $63,200.00 - $101,100.00
• Ohio: $63,200.00 - $101,100.00
• Maine: $63,200.00 - $101,100.00
• Connecticut: $69,500.00 - $111,200.00
• Virginia: $63,200.00 - $101,100.00

The actual base pay within this range may depend on work location, education, experience, and skills. You must be work authorized in the United States on a full-time basis without the need for any sponsorship now or in the future.

Schedule

• Normal office environment (Remote or Hybrid)
• 3 to 4 days per month required in office if within 60 miles of a posted Bread Financial location

Benefits

• Medical, prescription drug, dental, and vision benefits for eligible associates and their spouses/domestic partners and children under the age of 26
• Voluntary benefits including basic and optional life insurance, supplemental medical plans, and short and long-term disability
• Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period
• Immediate enrollment in Bread Financial’s 401(k) plan
• 11 paid holidays
• Flexible Time Off (FTO) program
• 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year (except Illinois associates who receive 40 hours of Illinois PSST and 40 hours of Illinois Paid Leave)
• Opportunity to purchase company stock during offering periods in June and December
• Annual incentive bonus based on individual and company performance

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets, and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home, and specialty apparel through our co-brand and private label credit cards and pay-over-time products. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.