Marketing Project Manager

About the role

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems. Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play. As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Daktronics is seeking a Marketing Project Manager to close a gap identified across our marketing assessment: no single source of truth exists across the market segments and martech stack, hand-offs are manual, and there is no consolidated view of marketing budgets or project status. The Marketing Project Manager owns end-to-end marketing project management, coordinates every functional team toward shared deadlines, manages budget lines with discipline, and builds the centralized repository that keeps the entire marketing organization visible, accountable, and on schedule.

Marketing project management is a distinct discipline, and the most effective marketing organizations treat it that way rather than leaving coordination to whoever has bandwidth. A project manager's real value comes from replacing fragmented spreadsheets and email threads with one centralized, single source of truth, then using it to track budgets, coordinate teams, and surface issues before they become problems. Today, the marketing function has no single source of truth, manual hand-offs are common, and multiple disconnected tools make it hard to see the full picture of what's in motion. The Marketing Project Manager role fixes that: one accountable owner for marketing project management, cross-functional coordination, budget discipline, and a centralized repository that finally gives Marketing visibility into everything it's running.

Position located in Brookings, SD.

Responsibilities

• Lead the marketing project management function and coordinate with embedded personnel and functional leads across every business segment. Set clear standards for how projects are scoped, staffed, and tracked across the function.
• Own end-to-end project management for marketing initiatives from scoping and timelines through delivery. Translate marketing strategy and vertical priorities into structured, trackable project plans. Proactively surface risks, bottlenecks, and resourcing conflicts before they impact delivery.
• Act as the central point of coordination across Creative & Content, Digital & Social, Market Strategists, Trade Show, Events & Associations, and Corporate Communication functions. Facilitate planning and status meetings that keep every workstream aligned and moving. Manage external agency and vendor coordination alongside internal marketing teams.
• Own marketing project budgets, tracking spend against plan across every initiative. Monitor burn rate and resource allocation, flagging issues before they become overruns. Provide regular, accurate budget and status reporting to Marketing leadership.
• Build and maintain a centralized repository of record for all marketing projects, assets, and initiatives replacing fragmented spreadsheets