Marketing Project Data Analyst

Position Responsibilities

• Own the quality, accuracy, and completeness of Pursuit and Project data within Salesforce.
• Research, collect, validate, and enter Project, Pursuit, and Client data into Salesforce.
• Partner with marketing and project management teams to identify data gaps, prioritize missing information, and improve overall data completeness.
• Perform regular data audits and data quality reviews, implementing processes and standards that improve long-term data quality.
• Develop dashboards, reports, and visualizations to track data quality.
• Automate recurring reporting processes to improve efficiency and accuracy.
• Conduct ad hoc analysis to support leadership and regional marketing teams.
• Serve as support to Salesforce Administrator in maintaining CRM data integrity, governance standards, and best practices.
• Support marketing and project management Salesforce users and the Salesforce Action Team.
• Participate in testing new Salesforce functionality, enhancements, automations, and integrations in sandbox environments.
• Troubleshoot system issues and provide user support.
• Collaborate with stakeholders to improve Salesforce usability and adoption.
• Support the development, maintenance, and delivery of Salesforce training programs for marketing and project management teams.
• Support onboarding and refresher training sessions, in collaboration with the Salesforce Administrator, for Salesforce users across the firm.
• Partner with stakeholders to identify training needs and develop targeted learning materials for new processes, system enhancements, and data initiatives.
• Communicate system updates, process changes, and best practice to end users.
• Monitor user adoption and feedback to improve training content and effectiveness.
• Aid in proposal and pursuit tracking including opportunity lifecycle management.
• Assist in standardizing data across regions and offices.
• Support the Firm's data initiatives through the completion of processes as outlined by marketing leadership.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Information Systems or related field.
• 5+ years in professional service environments, preferably the AEC industry.
• 2+ years Salesforce Sales Cloud experience required.
• Experience with data visualization and reporting tools - such as Power BI, Tableau, Python or R - a plus.
• Robust analytical, problem-solving and communication skills.
• Strong relationship building skills across all levels.
• Analytical mindset with strong attention to detail.
• Self-starter with ability to manage multiple priorities.

Pay

Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $70,000 to $95,000.