Marketing Program Support Intern
The HEINEKEN Company · Petaluma, CA · 3 wk ago
MarketingVolunteer
The Gist
We're looking for an intern to help manage a big partnership program that covers sales, PR, social media, events, and more. Your role will involve keeping track of the program's scorecard, coordinating event kits, and capturing and organizing content.
Who We’re Lookin’ For
- Currently enrolled or recent graduate of an undergraduate or graduate degree program
- Cumulative GPA over 3.0
- At least 21 years old
- Available for the entire internship period: August 4 - September 31 (including travel)
- 40 hours/week hybrid schedule
What You’ll Do
- Track program scorecard across all integrated channels
- Support logistics and coordination of activation kits for off-site events
- Assist with off-site execution (air guitar contests, consumer engagement, event support)
- Capture and organize photo/video content
- Help compile post-event recaps
What You’ll Get
- Direct support and weekly check-ins with the Integrated Marketing team
- Cross-functional exposure and guidance from Sales, Events, PR, and Social teams
How To Be Successful
- Completion of integrated program scorecard
- Strong execution of event logistics
- High-quality content capture
- Able to work independently in a fast-paced environment
- Enables the core team to stay focused on other priorities
Key Relationships
- Reports to Director of Omni Channel Marketing
- Collaborates with Digital and Content Manager, Market Managers, POS and Merchandising Manager
Physical Stuff
- Typical office environment (by Lagunitas standards)
- Hybrid work policy: Required to be in the Petaluma office at least 3x per week
Schedule
- May include some evenings and weekends
- Occasionally lift and/or move up to 25 pounds
Travel
- 6 live events in September (typically 1 or 2 nights each trip)