Jobs · Marketing · California

Marketing Program Support Intern

The HEINEKEN Company · Petaluma, CA · 3 wk ago
MarketingVolunteer

The Gist

We're looking for an intern to help manage a big partnership program that covers sales, PR, social media, events, and more. Your role will involve keeping track of the program's scorecard, coordinating event kits, and capturing and organizing content.

Who We’re Lookin’ For

  • Currently enrolled or recent graduate of an undergraduate or graduate degree program
  • Cumulative GPA over 3.0
  • At least 21 years old
  • Available for the entire internship period: August 4 - September 31 (including travel)
  • 40 hours/week hybrid schedule

What You’ll Do

  • Track program scorecard across all integrated channels
  • Support logistics and coordination of activation kits for off-site events
  • Assist with off-site execution (air guitar contests, consumer engagement, event support)
  • Capture and organize photo/video content
  • Help compile post-event recaps

What You’ll Get

  • Direct support and weekly check-ins with the Integrated Marketing team
  • Cross-functional exposure and guidance from Sales, Events, PR, and Social teams

How To Be Successful

  • Completion of integrated program scorecard
  • Strong execution of event logistics
  • High-quality content capture
  • Able to work independently in a fast-paced environment
  • Enables the core team to stay focused on other priorities

Key Relationships

  • Reports to Director of Omni Channel Marketing
  • Collaborates with Digital and Content Manager, Market Managers, POS and Merchandising Manager

Physical Stuff

  • Typical office environment (by Lagunitas standards)
  • Hybrid work policy: Required to be in the Petaluma office at least 3x per week

Schedule

  • May include some evenings and weekends
  • Occasionally lift and/or move up to 25 pounds

Travel

  • 6 live events in September (typically 1 or 2 nights each trip)

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