Marketing Program Support Intern

The Gist

This role supports a high-visibility, multi-channel program tied to a major partnership, driving strong event execution and centralized performance tracking.

Who We’re Lookin’ For

• Must be currently enrolled, or recent graduate of an undergraduate or graduate degree program at a vocational program, college, community college, or university
• Must have a cumulative GPA over 3.0
• Must be at least 21 years of age
• Must be available for full duration of the internship:
• August 4 – September 31 (including travel)
• 40 hours/week
• Hybrid

What You’ll Do

• Track program scorecard across all integrated channels (i.e. sales, pr, social) via a wholistic measurement framework
• Support logistics and coordination of activation kits for off-site events + Fender partnership
• Affiliate off-site execution (air guitar contests, consumer engagement, event support)
• Capture and organize photo/video content
• Help compile post-event recaps

What You’ll Get

• Direct support and weekly check-ins with the Integrated Marketing team
• Cross-functional exposure and guidance from Sales, Events, PR, and Social teams

How to be Successful

• Completion of integrated program scorecard
• Strong execution of event logistics
• High-quality content capture
• Able to work independently in a fast-paced environment
• Improves consistency across markets and events
• Enables the core team to stay focused on other priorities

What We’re Lookin’ For

• Marketing degree (complete or in pursuit) preferred
• Content creation experience preferred
• Comfortable at live events
• Proficient with MS Office tools
• Able to travel to 6 live events in September (typically 1 or 2 nights each trip)
• A passion for music and/or craft beer culture is a plus

Key Relationships

• Reports to Director of Omni Channel Marketing
• Collaborates with
• Digital and Content Manager
• Market Managers
• POS and Merchandising Manager

Physical Stuff

• Typical office environment (by Lagunitas standards)
• Hybrid work policy: Required to be in the Petaluma office at least 3x per week in order to foster collaboration and serve as a culture carrier for the organization
• Schedule may include some evenings and weekends
• Travel: 6 live events in September (typically 1 or 2 nights each trip)
• Occasionally lift and/or move up to 25 pounds