Marketing Program Manager, Fulfilled by Staples

Staples is business to business. You’re what binds us together. Our marketing team is charged with sharing our Staples story, using customer data and analytics to improve customer experiences, drive retention, and encourage brand loyalty. The team spans graphic design, content creation, performance marketing, internal communications, and loyalty & rewards programs.

Responsibilities

• Develop targeted campaigns using customer insights to drive repurchase, growth, and retention.
• Define customer targets, forecast campaign impact, and prioritize initiatives based on business value.
• Create messaging strategies grounded in customer wants, needs, and behaviors.
• Partner with channel owners and cross-functional teams to activate cohesive campaigns across email, SMS, digital media, direct mail, and site touchpoints.
• Expand the library of personalized messages and experiences across customer touchpoints.
• Lead SMS and direct mail strategies designed to deliver profitable return on investment.
• Build and execute test-and-learn plans, scaling initiatives that demonstrate strong results.
• Oversee tactical execution to ensure campaigns are delivered accurately and on time.
• Partner with Customer Analytics to establish measurement plans and KPIs, evaluate campaign performance, and translate findings into action.
• Collaborate with senior leaders and internal and external stakeholders to align marketing strategies with broader business priorities.
• Support innovation and continuous improvement by helping advance new marketing technologies, methods, and ways of working.

Requirements

• 5+ years of related professional experience, including experience managing multiple priorities and meeting deadlines.
• Experience supporting or managing marketing campaigns, programs, or customer-focused initiatives.
• Strong proficiency with Microsoft Office, including Excel and PowerPoint.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent work experience.
• Previous customer marketing experience, including campaign strategy, targeting, personalization, or lifecycle marketing.
• Experience working with customer data, analytics, campaign measurement, and KPIs.
• Experience activating campaigns across multiple channels such as email, SMS, digital media, direct mail, and website experiences.

Skills

• A customer-first mindset and the ability to translate data and insights into clear marketing strategies.
• Strong cross-functional collaboration skills with the ability to build alignment and move shared priorities forward in a matrixed environment.
• Excellent written and verbal communication skills, with the confidence to communicate complex marketing strategies to varied audiences.
• Strong project management, organization, and attention to detail.
• Ability to work independently and collaboratively across multiple internal teams.
• Adaptability and sound judgment when priorities, timelines, and business needs change.
• Ability to manage multiple projects and deadlines simultaneously.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs

Pay

The salary range for this role is $80,000-$113,000. The specific base pay may be influenced by a variety of factors including the candidate's experience, skill set, education, business considerations, geography, and internal equity.