Marketing Program Manager

Key Responsibilities

• Execute integrated, omni-channel marketing campaigns across digital, web, email, social, and print
• Translate campaign briefs into high-impact deliverables that align with strategic objectives and brand standards
• Own day-to-day campaign build and deployment, ensuring speed, quality, and consistency
• Partner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programs

Creative Design & Content Development

• Develop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)
• Apply strong design thinking to elevate storytelling and user experience across touchpoints
• Collaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric content
• Ensure brand consistency and high creative standards across all deliverables

AI-Enabled Marketing Execution

• Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
• Use AI to rapidly develop drafts, variations, and personalized content at scale
• Identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
• Partner with leadership to test and adopt emerging AI tools that enhance marketing performance

Program & Project Management

• Manage multiple concurrent projects and campaign deliverables with strong attention to timelines and detail
• Cross-functional inputs and approvals to ensure on-time execution
• Maintain clear visibility into project status, risks, and dependencies
• Follow established workflows while proactively identifying opportunities to improve processes

Digital & Campaign Operations

• Build and deploy campaigns within marketing automation and digital platforms
• Support optimization of campaign workflows and asset management processes
• Ensure accuracy and quality in campaign setup, segmentation, and execution
• Contribute to scalable campaign templates and repeatable execution models

Performance Tracking & Optimization

• Monitor campaign performance metrics and engagement data
• Use insights to optimize creative, messaging, and channel performance
• Support A/B testing and iterative campaign improvements
• Apply a data-driven mindset to continuously improve results