Marketing Program Manager

Our client operates within the B2B SaaS sector, providing integrated solutions that support business growth through customer acquisition and account expansion. It addresses revenue growth challenges by developing strategic marketing initiatives that generate measurable pipeline and revenue outcomes, with an emphasis on scalable and efficient campaign frameworks.

About the Opportunity

The Senior Demand Generation Marketing Manager leads the strategic direction and execution of growth initiatives focused on new customer acquisition and expansion of existing accounts. This role directly supports revenue goals by owning pipeline-driving campaigns, developing scalable growth strategies, and coordinating cross-functional efforts to maximize business results.

Responsibilities

• Develop and execute multi-quarter growth strategies aligned with revenue targets.
• Plan and manage customer acquisition and expansion campaigns across core solutions.
• Collaborate with Marketing and Revenue Operations to establish pipeline targets and develop forecasting models.
• Define audience strategies and prioritize channel investments based on expected impact.
• Create scalable campaign playbooks that can be replicated across products and segments.
• Lead cross-channel campaign execution from awareness through opportunity creation.
• Oversee campaign timelines, performance tracking, testing, and optimization.
• Design programs that drive cross-sell and upsell opportunities within existing accounts.
• Partner with Sales and Customer Success to align growth initiatives with renewals and account plans.
• Develop scalable account-based growth strategies for priority segments.
• Own pipeline and revenue contributions generated by growth initiatives.
• Establish experimentation frameworks to improve conversion rates and campaign efficiency.
• Analyze performance trends and recommend adjustments to channel and campaign investments.
• Present performance insights and strategic recommendations to marketing leadership.
• Establish standards for campaign planning, reporting, measurement, and performance management.
• Influence cross-functional stakeholders through data-driven recommendations.
• Mentor and guide junior team members as needed.

Requirements

• 5–8+ years of experience in growth marketing, demand generation, or campaign leadership within B2B SaaS.
• Proven track record of driving measurable pipeline and revenue outcomes.
• Experience developing and scaling integrated, multi-channel B2B campaigns.
• Strong analytical, forecasting, and performance measurement skills.
• Experience partnering closely with Sales and Revenue Operations teams.
• Ability to lead cross-functional initiatives and influence stakeholders without formal authority.
• Strong strategic thinking and execution skills in fast-paced environments.
• Experience in SaaS, B2B, or education/edtech sectors preferred.

Pay

Base salary range of $110,500–$162,500. Additional compensation may include annual bonuses or commissions, equity awards, and region-specific health and welfare benefits.

Benefits

• 401(k) plan with employer match.
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending accounts for health care and dependent care.
• Wellness reimbursement.
• Work-from-home reimbursement.
• Flexible vacation policy.
• Parental leave program.
• Company-issued laptop.