Marketing Program Manager

Founded in 2005, 2K Games is a global video game company publishing titles developed by influential studios such as Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our expanding portfolio spans sports, shooters, action, role-playing, strategy, casual, and family entertainment, including critically acclaimed franchises like NBA 2K, BioShock, Borderlands, PGA TOUR 2K, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM. We foster an inclusive work environment that encourages diversity and empowers teams to bring their authentic selves to work.

About the role

We are seeking a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team. This role serves as the central operational hub for all go-to-market initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the full project lifecycle. You will orchestrate workflows, keep stakeholders informed, and provide visibility for strategic decision-making in a complex, multi-stakeholder environment. The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills.

Reports to: Sr. Director of Global Go-to-Market.

Responsibilities

• Project Orchestration & Timeline Management
  • Facilitate the go-to-market process from initial concept through final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
  • Develop and maintain detailed project timelines, team allocations, and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
  • Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to stakeholders and leadership for timely resolution.
  • Track and manage the GTM Marketing Budget and actuals, including agencies, monitoring expenditures to ensure projects remain on time and within budget.
• Asset & Events Operations
  • Develop and operate a central system for tracking all creative assets, including those developed internally and received from strategic partners.
  • Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure legal compliance for all marketing activities.
  • Act as the point-person for campaign events, managing and maintaining activations, and coordinating logistics with internal and external partners.
• Cross-Functional Collaboration & Communication
  • Serve as the primary operational liaison, facilitating communication and workflow between the Global Go-to-Market team and key partners, including Franchise Groups, Creative, Media, and other cross-functional teams.
  • Prepare and circulate regular, detailed status updates and progress reports to ensure Senior Director and final approvers have clear visibility into all project phases.
  • Plan and coordinate special projects and internal functions, such as team offsites and workshops.

Requirements

• Proven experience in a program or project management role, preferably within a marketing team.
• Exceptional organizational skills with meticulous attention to detail.
• Strong critical thinking and proactive problem-solving abilities.
• A highly collaborative and positive attitude, with demonstrated ability to work effectively in a matrix team environment and navigate ambiguity.
• Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).
• Experience with asset management systems is a plus.

Pay

The pay range for this position in California at the start of employment is expected to be between $100,000 and $135,000 per year. Base pay may vary based on market location and individualized factors such as job-related knowledge, skills, experience, and other objective business considerations. The total compensation package may also include a bonus, equity awards, and eligibility to participate in the 401(K) plan and Employee Stock Purchase Program.

Benefits

• Medical, dental, vision, and basic life insurance coverage.
• 14 paid holidays per calendar year.
• Paid vacation time (ranging from 15 to 25 days per calendar year) or eligibility to participate in the Company’s discretionary time off program.
• Up to 10 paid sick days per calendar year.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support.
• Family planning support through Maven.
• Commuter benefits.
• Reimbursements for fitness-related expenses.