Marketing Product Manager - New Product Development

About the role

We're looking for a driven Product Manager who thrives on leading cross-functional teams, bringing new products to life, and executing strategic go-to-market plans. If you enjoy balancing strategy with execution, collaborating across departments, and making an impact in a fast-paced B2B environment, this is a great opportunity to grow your career.

Compensation

Competitive salary based on experience.

Work Schedule

Standard business hours, Monday - Friday, 8am - 5pm | Occasional flexibility required to support project timelines and cross-functional collaboration

Why Placon – You'll Love It Here

• Opportunity to lead impactful product launches from concept through commercialization
• Collaborate across marketing, sales, engineering, and manufacturing
• Influence product strategy and long-term business growth
• Work in a dynamic, innovation-driven environment
• Competitive compensation and strong benefits package
• Growth-focused culture with opportunities for professional development

What You'll Do

• Lead and manage product development projects for assigned product lines
• Create and execute product plans, timelines, budgets, and launch materials
• Develop and implement go-to-market strategies, including messaging, sales tools, training, and sample kits
• Collaborate with cross-functional teams to achieve project goals and milestones
• Interface with sales, brokers, and customers to gather insights and drive development
• Manage product lifecycle including forecasting, launches, and SKU rationalization
• Partner with pricing to ensure profitable growth and margin targets
• Support marketing initiatives including campaigns, PR, trade shows, and digital content
• Create capital expense requests (CERs) and manage associated budgets
• Research market trends, competitors, and industry developments and present findings
• Create thought leadership content such as case studies, blog posts, and award submissions
• Ensure consistent brand application across materials and channels
• Work with engineering to support innovation and protect intellectual property
• Maintain knowledge of industry trends and product development best practices

What You Bring

• Bachelor's degree in Marketing, Business, or a related field
• 3–5 years of product management experience in a B2B environment (plastics, packaging, or foodservice preferred)
• Experience with product development processes and stage-gate methodologies
• Strong leadership and cross-functional collaboration skills
• Excellent communication skills across all levels of an organization
• Able to manage multiple projects and prioritize effectively
• Strong analytical skills with experience in financial and sales data

What Makes You Stand Out

• Knowledge of thermoforming processes
• Experience with tools like Salesforce, Oracle, Trello, and WordPress
• Ability to pivot quickly based on business and customer needs
• Self-starter who works independently and proactively

Work Environment

Primarily office-based with occasional interaction in manufacturing environments

Collaboration with product design, tooling, and production teams

Travel

Approximately 10–15% travel for customer visits, trade shows, and industry events

Placon Employment Offer

Placon employment offers are contingent upon the successful completion of a pre-employment drug test, basic physical, background check, educational verification, and reference checks (as applicable).

Equal Opportunity Employer

Placon is committed to equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity, or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristics.

Required Competencies

This role requires the ability to work through differing perspectives and resolve conflict in a respectful and professional manner consistent with The Placon Way.