Marketing Principal

About the role

Lead Regional Marketing Strategy & Client Partnerships
Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance

Responsibilities

• Drive Strategic Thinking & Big Ideas
  Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
  Author and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategy
  Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional "reality check"
  Guide teams in shaping, refining, and selling ideas—both internally and externally
• Oversee Account & Portfolio Performance
  Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
  Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
  Partner with program leadership to support account growth, scope expansion, and long-term client success
• Lead, Inspire & Develop High-Performing Teams
  Directly manage and mentor account management staff across the region
  Establish clear expectations for performance, quality, and collaboration
  Act as a motivator and culture carrier—energizing teams, reinforcing accountability, and fostering pride in the work
  Identify growth opportunities for team members, provide ongoing coaching and feedback, and support career development
• Elevate the Work & Drive Continuous Improvement
  Challenge teams to push beyond "good" to deliver excellent, thoughtful, and effective marketing
  Bring the right resources together at the right time to grow and strengthen ideas
  Drive continuous improvement across processes, tools, and ways of working within the internal agency
• Support Growth & Regional Leadership
  Partner with business and program leaders to identify opportunities for marketing-led growth within the East region
  Help pre-sell and pave the way for new initiatives, expansions, and pilot efforts
  Use data, performance insights, and client needs to help shape future opportunities

Requirements

• Bachelor's degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field, or equivalent experience
• 8+ years of experience in marketing, client services, or account leadership
• Agency experience strongly preferred
• Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
• Demonstrated success developing and managing high-performing teams
• Confidence presenting to and influencing clients and internal leadership
• Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
• Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics
• Experience managing planning processes, scopes, budgets, and performance at a portfolio level