Marketing Performance Analytics Sr Specialist

About the role

As a Marketing Performance Analytics Sr Specialist, you will collaborate with curious, creative 3Mers around the world. You will deliver campaign performance analytics, identify trends, and provide actionable recommendations to improve marketing effectiveness across assigned teams.

Responsibilities

• Provide performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making.
• Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
• Partner with Global Integrated Marketing and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities.
• Translate business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions.
• Support reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks.
• Understand digital marketing data flows across platforms and channels.
• Apply familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start).
• Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis, or performance reporting in a private, public, government, or military environment.
• Five (5) years of experience working with data to generate insights, recommendations, dashboards, and business performance reporting.
• Five (5) years of experience with Power BI.

Qualifications

• Bachelor’s degree or higher in marketing, business, analytics, data science, or a related discipline.
• Experience in performance measurement or insight generation in a private, public, government, or military environment.
• Experience with DAX and SQL.
• Exposure to Adobe Analytics, CDP, and broader enterprise data environments.
• Understanding of digital marketing data flows across platforms and channels.
• Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation.
• Proven ability to translate business requirements into analytical solutions.
• Strong problem-solving skills, with the ability to turn data into actionable business recommendations.
• Strong project management, communication, and stakeholder engagement skills.
• Experience in data management, including validation, cleansing, and governance.
• Experience working with large, complex datasets across multiple business functions.
• Exposure to AI-enabled analytics and insight generation approaches.
• Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS.
• Advanced English.

Schedule

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood.

Pay

The expected compensation range for this position is $124,127 - $151,710, which includes base pay plus variable incentive pay, if eligible. The specific compensation offered may vary based on factors including, but not limited to, relevant knowledge, training, skills, work location, and experience.

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

Additional information is available at 3M Benefits.