Performance Marketing Sr Specialist

Performance Marketing Sr. Specialist

Support lower-funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS.

• Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
• Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
• Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
• Support performance reporting and analysis, helping translate campaign results into clear, data-backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
• Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
• Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
• Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
• Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
• Potentially partner with awareness media team members as needed to support integrated, cross-channel execution, ensuring lower-funnel performance benefits from upper-funnel efforts

Apply and uphold best practices in results-driven, analytically grounded performance marketing, while continuing to build expertise across channels.

Qualifications

• 5+ years of experience in performance or paid media marketing with exposure to lower-funnel, conversion-driven campaigns, ideally within a media agency or performance-focused environment
• Hands-on paid search experience required, with working knowledge of optimization levers and performance metrics
• Experience supporting paid social and digital partners/programmatic campaigns; exposure to affiliate marketing or conversion rate optimization is a plus
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third-party ad platforms
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable insights
• Understanding of how performance channels contribute to lead quality, pipeline health, and revenue conversion
• Detail-oriented, organized, and comfortable managing multiple campaigns and priorities simultaneously
• Strong communication skills with the ability to collaborate effectively across cross-functional teams
• Experience supporting multi-brand or complex campaign portfolios preferred

What We Offer

• Competitive base salary
• Annual bonus (applicable based on level of position)
• Great medical, dental, and vision coverage
• 401(k) with a generous company match
• Incredible wellness benefits
• Commuter benefits
• Pet insurance
• Generous PTO
• Many more perks!

About the Role

Join a revolutionary change at Philip Morris International (PMI), a company committed to delivering a smoke-free future. Our success depends on people who are committed to our purpose and have an appetite for progress. Our HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.

Benefits

• Annual Base Salary Range: $96,800 - $121,000

Schedule

Flexible work schedule available through PMI's Smart Work program.

Pay

Annual Base Salary Range: $96,800 - $121,000